How To Increase Facebook Engagement: 18 Effective Strategies

You post on Facebook. You get a few likes. Maybe a comment or two. And then… nothing. No shares. No conversations. No real traction. Sound familiar?

Boosting Facebook engagement is not about posting more or copying what worked a few years ago. It is about understanding what makes people stop scrolling, react, and actually interact with your content today. 

The good news? You do not need viral luck or a massive budget to make that happen. I have seen brands nailing Facebook marketing with the right mix of content formats, timing, and interaction tactics.

In this guide, I’ll break down real-life strategies for how to increase Facebook engagement along with examples and best practices.

Key takeaways

• Content creation strategies to increase engagement on Facebook:
  Create curiosity-driven, emotional, and human content (albums, behind-the-scenes, stories, trends with a twist) that encourages people to stop scrolling and interact naturally.

• Community interaction strategies to boost engagement on Facebook: Engagement grows when brands actively talk with their audience—replying fast, asking relatable questions, nurturing Groups, and amplifying user voices.

• Analytics and experimentation strategies to boost engagement on Facebook: Use data to guide when, how often, and what you post, then double down on formats and themes that already prove they resonate with your audience.

• Influencer and collaboration strategies to boost engagement on Facebook: Partnering with creators, experts, employees, and complementary brands expands reach and sparks richer conversations by tapping into trusted, engaged communities.

What is Facebook engagement?

Facebook engagement refers to how people interact with your content on the platform. This engagement includes likes/reactions, comments, shares, saves, and link clicks. 

When someone pauses to comment or share your post, Facebook reads that as a strong signal of relevance.

Higher engagement means your content is more likely to reach a wider audience organically, since Facebook prioritizes posts that spark meaningful interactions. 

How to calculate Facebook engagement rate

There is no single ‘right’ way to calculate Facebook engagement rate. I use the following formulas depending on what I am trying to analyze. 

Engagement rate per post by followers

This formula is best for industry benchmarks and competitor analysis because it normalizes engagement against audience size.

Formula: (Total interactions on a post ÷ Total followers) × 100

Engagement rate per post by reach

This method is better for analyzing your overall Facebook performance because it shows how engaging your content is to the people who actually saw it.

Formula: (Total interactions on a post ÷ Post reach) × 100

Instead of manually calculating this rate, I use Socialinsider to immediately get this data.

What is a good Facebook engagement rate?

There is no universal number that defines ‘good’ engagement on Facebook. That said, benchmarks help set realistic expectations.

According to Socialinsider’s 2025 Facebook Benchmarks report, the average Facebook engagement rate across brands and pages sits at around 0.15%. If your page is hovering near that mark, you are performing at the platform average.

Pushing engagement into the 0.3% to 0.5% range or higher usually signals above-average performance, especially for smaller or niche pages. 

Remember though, what counts as good also depends on your follower count, industry, content format, region, and whether your reach is purely organic or supported by boosts.

Let’s now find out ways to push that engagement rate up, no matter where in the graph you are.

18 effective strategies to increase your Facebook engagement

Content creation strategies to increase engagement on Facebook

1. Leverage the power of album posts

Still treating Facebook albums like a dumping ground for random photos? You are leaving engagement on the table. 

Album posts are one of the most underrated high performers on the platform, and for a simple reason. They tap into curiosity.

Our data proved the same. According to Socialinsider data, albums are the highest engaging format on Facebook. 

When you invest in an album, start strong. Your first photo should stop the scroll and make someone think, “Wait, what’s going on here?” Then use the next four or five images to tell a story. Show a before and after. Walk through a process. Reveal the result step by step.

Think of it like a mini series. Each slide should add something new. 

The magic is that every swipe counts as engagement. When people are curious, they keep swiping. And Facebook loves content that people cannot stop interacting with.

Here’s an example I loved from Mailchimp.

2. Publish behind-the-scenes content

Most people do not scroll Facebook looking for perfectly polished brand posts. They scroll for things that feel real. 

The moment they see a team member laughing mid shoot, a messy desk before a big launch, or a prototype that did not quite work, they pause. Because it looks human.

And that’s why behind-the-scenes content works well as a Facebook engagement strategy. 

Here’s an example from ClickUp.

Want to try it? Share how a campaign came together. Post a quick photo of your team fixing last minute issues. Even a small blooper from a shoot can spark comments and reactions.

What I love about this kind of content is that it invites conversation. People tag teammates, ask questions, and share their own experiences. When your brand feels relatable, people are far more willing to like, comment, and share.

3. Conduct fun contests or challenges

If you want fast, visible engagement on Facebook, contests and challenges are hard to beat. 

Unlike a regular post that asks for a like and moves on, a good contest pulls people in. They comment. They tag friends. They share. Some even upload their own photos or videos. 

All of that activity happens in a short window, which creates the kind of engagement spike Facebook is more likely to reward with extra reach.

Giveaways have the same power. According to recent data, 62.2% of marketers run giveaways for brand exposure and 58.7% report increased engagement.

The key to hosting contests is to keep it simple and participation-driven. Ask people to share something, not just click a button. 

One of my favorite examples comes from GoPro. Their challenges invite users to post photos or videos shot on their cameras. 

The result is a steady stream of user-generated content that feels creative and authentic.

4. Share stories that build an emotional connection

The fastest way I have seen Facebook page engagement take off is when a post makes people feel something. Joy, nostalgia, pride, relief, inspiration. 

The kind of emotion that makes someone pause mid-scroll and think, “Wow. This feels so good.” or “This is so me.”

When content hits that nerve, engagement automatically follows. Likes turn into comments. Comments turn into shares. And shares are gold on Facebook. They push your content into new feeds without you asking for it. That is when reach compounds.

A great example of this comes from this post by Starbucks. It got a lot of likes and shares because of how it emotionally resonated with people.

5. Lean in to trends but add your own spin to them

Trends can be a shortcut to visibility, but only if you do not blend into the noise. 

I have seen brands jump on trending formats just to tick a box, and the result feels forced. Same joke. Same format. Same outcome. Scroll.

The real win comes when you remix a trend instead of copying it. Use your brand voice. Add your humor. Tie it back to what you actually stand for. When a trend fits your tone, it feels clever. 

A great example is Duolingo riding the hype around Squid Game. Instead of recreating the same memes or humour, they flipped the narrative and nudged people to skip dubbed versions and learn the original language using the app. 

Same trend but a completely different angle that fits their brand.

Community interaction strategies to boost engagement on Facebook

6. Respond to comments and DMs actively

One of the simplest engagement boosters I rarely see brands take seriously is replying. And not days later. Minutes or hours later. 

When you consistently respond to comments and DMs, your page starts to feel alive. That alone changes how people interact with you.

Here is the interesting part. Facebook has repeatedly stated that its algorithm prioritizes content that sparks conversations and meaningful interactions. 

So, when your post turns into an active back-and-forth conversation, Facebook reads it as valuable and pushes it to more feeds. 

That means replies are your strategic tool. They can help posts travel further.

There is also a psychological effect. When people see that you respond quickly, they are more likely to comment themselves because they expect acknowledgment. A question answered leads to another question. One reply turns into a thread.

7. Create question status posts

If you want comments on your posts easily, ask a question. It sounds obvious, but it works because it taps into something very human. People love sharing opinions. They love telling quick stories. And they really love being heard.

Question posts often outperform other formats on Facebook because the effort required is low. 

Someone might scroll past a branded visual, but a simple question makes them pause. “This happened to me.” “I have a thought on this.” “I can answer that.” A short reply then feels almost automatic.

But remember, the key is to keep questions specific and relatable. Skip anything that sounds like a survey. Ask about habits, preferences, or everyday decisions your audience already has opinions on.

8. Utilize Facebook Groups

This is one of the most powerful yet underrated strategy to boost Facebook engagement.

Groups bring together people who care deeply about a shared topic, problem, or identity. That alone makes engagement easier. 

Here is where it gets interesting. When someone comments, reacts, or replies to your content inside a Group, Facebook reads that as a strong relationship signal. In simple terms, the platform learns that this person cares about your brand. As a result, your public Page posts are far more likely to show up higher in their personal feed.

At Socialinsider, we have our own Facebook community where people discuss things about social media, share their opinions, and ask questions. 

I have also seen brands use Groups to test ideas, answer questions, and share early updates. This makes it even more of a tight-knit community and helps with reach and engagement.

9. Loudly share user-generated content (UGC)

User-generated content earns about 28% higher engagement than branded content.

And why not? These posts feel more natural, relatable, and trustworthy than a brand saying, “See, my products are great.”

UGC works because it shows your product in real life, not in a perfectly staged setup. It answers unspoken questions like “Does this actually work?” and “Would someone like me use this?” without sounding salesy. 

That authenticity pulls in likes, comments, and shares almost effortlessly.

There is another bonus most brands overlook. Customers love being featured. When you repost their content, you give them a moment of recognition. They feel seen, appreciated, and far more connected to your brand. 

Many will even reshare it, tag friends, or keep engaging with your future posts.

10. Run Facebook Lives

When was the last time you actually stayed on a Facebook post for more than a few seconds? Exactly. Most posts get a quick scroll and a glance. 

Facebook Lives change that dynamic completely.

Lives pull people in because they are happening right now. There is no replay pressure, no polish, no script that feels rehearsed. 

Viewers can comment, ask questions, and get real time responses. That back-and-forth keeps them watching for minutes, sometimes even close to an hour. And the longer people stay, the stronger the engagement signals Facebook picks up.

I have seen Lives work especially well for Q&A sessions, product walkthroughs, behind the scenes moments, or quick expert chats. 

And you do not even need studio level production. A clear topic and genuine interaction are enough.

Analytics and experimentation strategies to boost engagement on Facebook

11. Post when your audience is most active

Timing can quietly make or break your Facebook engagement. 

You might publish a great post, but if your audience is offline, it never gets the early traction it needs to travel further. Those first minutes matter. Early likes, comments, and shares signal to Facebook that your post is worth showing to more people.

You can spot patterns by digging into native analytics on Facebook and looking at when your followers are most active. 

Or you can speed things up with Facebook analytics tools like Socialinsider, which use your historical performance and real engagement data to recommend optimal posting times.

12. Turn top-performing posts into recurring content themes

Your top-performing posts have a lot of details you can capitalize on.

What the audience actually cares about? Which tone is clicking with them? What kind of visuals are making them stop their scroll? Any hooks or CTAs that are getting them to engage with the content?

These details can help you create more content that will resonate with your audience.

I do this in two steps. First, I look at the content pillars that are constantly getting me high engagement. I use Socialinsider to get this summary.

To get into the depth of the details that make a content click in the pillar, I look at the top-performing content.

You can then use these details to turn a high-engagement post into a recurring format. A weekly tip. A recurring question. A familiar visual style people instantly recognize in their feed. 

13. Test posting frequency

Ever had that moment where you open Facebook and realize you have not posted in days? Or worse, you posted three times in one day and heard nothing back. I have been there. 

Posting frequency is a balancing act. Post too often and people tune you out. Post too rarely and they forget you exist. 

The sweet spot looks different for every page, which is why testing matters more than advice. I like to experiment. One week I post three times. Another week I dial it down. Then I watch what actually changes.

This is where data helps you. For example, you can use Socialinsider to track how engagement shifts as posting frequency changes. 

You can click on the engagement graph and see if posting patterns have resulted in sharp upticks or declines in engagement.

14. Analyze competitor data

Sometimes the fastest way to improve your Facebook engagement is to stop looking only at your own page. Your competitors are already running live experiments for you. Every post they publish shows what works, what flops, and what their audience responds to.

By analyzing competitor content, you start spotting patterns. Instead of spending hours manually gathering all data, I use Socialinsider’s Benchmarks feature.

It shows me a side-by-side comparison of various Facebook metrics and content.

I also go to each competitor’s profile in the platform and look at:

• Which post formats are getting the most engagement? 
• What content pillars are they prioritizing? 
• What kind of content has led to sharp upticks in their engagement graph?
• Are there any campaigns that recently worked great for them?
• Which posting times are working well?

Remember, the goal is not to copy their strategy or posts line by line. It is about understanding what works and finding your own angle.

Influencer and collaboration strategies to boost engagement on Facebook

15. Partner with influencers

Thinking influencers are just celebrity endorsements with sky-high fees? Think again. While big names can cost a fortune, there are thousands of micro (10K-100K) and nano (1K-10K) creators that get great social media engagement.

When you partner with these creators, you tap into communities that actually trust them. Their followers actively comment, reply, ask questions, and share opinions. That is exactly the kind of interaction Facebook rewards. 

I have seen smaller creators spark longer comment threads and genuine conversations, rather than just passive likes.

Another advantage is flexibility. Because micro and nano creators are more cost effective, you can collaborate with several niche voices instead of betting everything on one expensive partnership. This helps you test different audiences, content angles, and formats. 

16. Co-create with other brands

If your Facebook content is starting to feel predictable, collaboration is an easy way to shake things up. 

When two brands co create a post, video, giveaway, or even a Live, you instantly double the interaction potential. Two audiences. Two communities. Twice the chance for comments, shares, and conversations.

From Facebook’s perspective, that early activity matters. When people from both follower bases engage at the same time, the platform reads the content as high value and pushes it further across feeds.

There is also a creative advantage. Facebook is crowded with brand posts that look and sound the same. A collaboration, especially with a complementary brand, breaks that pattern. It feels unexpected and fresh.

17. Invite industry experts to join your Live sessions

Want to make your Facebook Live instantly more compelling? Bring in an expert. 

The moment someone with real credibility joins your Live, the session feels more valuable and worth sticking around for. And the best part? People do not just watch. They listen, comment, ask questions, and stay longer.

Experts naturally drive conversation. I have seen comment sections light up the moment a guest joins. Questions roll in. Viewers tag colleagues. Shares start happening mid Live. 

That higher comment velocity and longer watch time help the Live reach even more people while it is still running.

There is another built-in advantage. When an expert goes live with you, their followers get notified too. That means you start with a larger audience from the very first minute. 

18. Feature employees

This is one of the most powerful ways to boost engagement on Facebook because it instantly humanizes your brand. 

Instead of a logo talking at people, your audience sees real faces, real voices, and real stories. And that is what makes them stop scrolling.

I always love how the content feels more genuine when employees show up as creators. This could be an employee sharing their experience or personal story. A designer talking about how a product was built. A marketer sharing what went wrong before a launch. Or a team member giving a quick behind-the-scenes update.

Here’s an example from Zoho.

Final thoughts

Facebook engagement matters. But, at the end of the day, it’s not just about getting likes and comments on your posts. It’s about creating an effective Facebook marketing strategy that impacts your bottom-line metrics. Be it generating leads or increasing sales.

By keeping your audience at the center, you can tailor content that attracts the right people to your Facebook page. Then it’s more about how you interact with them, nudge them to act on your CTAs, and keep them coming back for more.

Looking to adopt a tool to get you all the insights on how to build a solid Facebook engagement strategy? Get started with a free trial of Socialinsider.