United Kingdom Sports Benchmarks
Discover social media benchmark reports for brands in United Kingdom Sports
Sports
15 Brands
Top Brands in Sports
Explore top-performing brands from Sports Across industries
Key Recommendations
Industry Performance Insights
Focus on industries like Beauty & Cosmetics and Fashion & Apparel, which have the highest engagement rates, to maximize content impact.
Identify successful strategies used by top categories such as 'The Inkey List' and 'Serena Bute' to replicate engagement tactics within similar industries.
Given the lower engagement in sectors like Finance & Banking and FMCG — Beverages, consider tailoring content more effectively to boost interaction and brand resonance.
Key Recommendations
Average Engagement Rate by Platform
Leverage TikTok's high engagement rate to create more short-form video content, focusing on trending challenges and creative formats.
Increase investment on Instagram, where video content also shows good engagement, to diversify content types and reach a broader audience.
Explore new content strategies on Facebook and Twitter to improve engagement, especially in photo and text formats, by testing different creative approaches.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok as it shows the highest engagement rate among platforms for video content, indicating strong audience interest.
Consider enhancing your Instagram video strategy to leverage its substantial engagement, especially by adopting trending creative formats.
Explore opportunities to increase content diversity on YouTube and Facebook to boost engagement rates further, tailoring content types to platform preferences.
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