United Kingdom Fashion & Apparel Benchmarks

Discover social media benchmark reports for brands in United Kingdom Fashion & Apparel

F

Fashion & Apparel

8 Brands

1.12%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
2.77Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Leverage visual and interactive content formats to enhance engagement for fashion and apparel audiences in the UK market.

Collaborate with fashion influencers and brands to create authentic, trend-driven campaigns that resonate with the UK consumers.

Analyze successful campaigns within the fashion industry to identify creative strategies and messaging that can be tailored for maximum engagement.

Key Recommendations

Average Engagement Rate by Platform

Capitalize on TikTok's high engagement rate (6.47%) by creating short, engaging video content tailored to the Fashion & Apparel industry in the UK.

Enhance your video marketing strategy on YouTube, which shows moderate engagement, by experimenting with trending fashion topics and influencer collaborations.

Invest in Instagram video content to leverage its visual appeal for Fashion & Apparel, focusing on innovative formats such as Stories and Reels to boost engagement.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok as the primary platform for Fashion & Apparel in the UK, given its high engagement rate of approximately 6.47%, focusing on video content for maximum impact.

Develop creative video campaigns tailored for TikTok to capitalize on its dominant engagement, while exploring Instagram for supplementary visual content to reach fashion-conscious audiences.

Consider optimizing content for Facebook and Twitter with targeted strategies, although their current engagement rates are significantly lower, to diversify reach and capture different audience segments.

Top Content Type
Avg. Engagement Rate
TikTok
Video
6.47
YouTube
Video
0.2
Instagram
Video
0.07
Facebook
Photo
0.05
Twitter
Text
0.02

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