United Kingdom Fashion & Apparel Benchmarks
Discover social media benchmark reports for brands in United Kingdom Fashion & Apparel
Fashion & Apparel
8 Brands
Top Brands in Fashion & Apparel
Explore top-performing brands from Fashion & Apparel Across industries
Key Recommendations
Industry Performance Insights
Focus on industries like Beauty & Cosmetics and Fashion & Apparel, which have the highest engagement rates, to maximize content impact.
Identify successful strategies used by top categories such as 'The Inkey List' and 'Serena Bute' to replicate engagement tactics within similar industries.
Given the lower engagement in sectors like Finance & Banking and FMCG — Beverages, consider tailoring content more effectively to boost interaction and brand resonance.
Key Recommendations
Average Engagement Rate by Platform
Focus on creating engaging video content for TikTok, given its high engagement rate of approximately 6.53%, which suggests strong audience resonance.
Explore ways to improve engagement on platforms like Facebook and Twitter, where engagement rates are significantly lower, by experimenting with different content types or targeted campaigns.
Consider investing more resources into TikTok and YouTube, as they currently offer the highest engagement opportunities for your video content, with TikTok leading by a substantial margin.
Key Recommendations
Top Content Types Across-Channels
Focus on TikTok to capitalize on its high engagement rate of approximately 6.53%, especially with video content, to maximize audience interaction.
Consider exploring YouTube further, as its engagement rate of around 0.19% suggests room for growth; experimenting with different content types might enhance performance.
Evaluate current strategies on Instagram, which has a lower engagement rate near 0.07%, and tailor content to increase audience engagement, potentially by leveraging its visual and video features.
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