Sports Industry Benchmarks
Discover social media benchmark reports for brands in Sports
Sports
54 Brands
Sports Global Brands
Explore top-performing brands from the Sports Industry
Key Recommendations
Industry Performance Insights
Focus on creating engaging video content for Travel brands on YouTube, as it shows the highest engagement rate among the listed industries.
Enhance TikTok campaigns in FMCG—Beverages, Education, and FMCG—Food sectors by leveraging trending formats and interactive features to boost engagement.
Develop tailored content strategies for all industries, emphasizing platform-specific trends and audience preferences, to maximize engagement across diverse markets.
Key Recommendations
Platform Performance Insights
Leverage TikTok's high engagement rate for video content in the Sports industry by creating trending, short-form videos that showcase athlete highlights or behind-the-scenes moments.
Focus on Instagram to reach sports fans through video content, utilizing Stories and Reels to boost interaction and visibility.
Considering lower engagement rates on Facebook and Twitter, optimize content strategies there by experimenting with different formats or increasing post frequency to improve performance.
Key Recommendations
Content Performance Insights
Capitalize on TikTok's high engagement rate of over 2.14%, particularly with video content, to boost video campaigns in the Sports industry.
Leverage Instagram, with a current ER of approximately 0.89, by creating engaging video content tailored for its active audience.
Evaluate the lower-performing platforms like Facebook and Twitter; consider shifting focus or experimenting with different content formats to improve engagement in the Sports niche.
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