Sports Industry Benchmarks
Discover social media benchmark reports for brands in Sports
Sports
55 Brands
Sports Global Brands
Explore top-performing brands from the Sports Industry
Key Recommendations
Industry Performance Insights
Travel industry shows a high engagement rate of over 1.05, especially on YouTube, indicating successful content resonance. Consider increasing content frequency or investing in YouTube ads to capitalize on this traction.
FMCG — Beverages has an outstanding engagement rate of 0.94 on TikTok, suggesting it's highly effective for this category. Focus on TikTok-specific creative formats to further boost audience interaction.
Automotive content on Facebook has a relatively lower engagement rate of 0.38, which may benefit from reevaluating creative strategies or exploring other platforms like YouTube for better results.
Key Recommendations
Platform Performance Insights
Focus on TikTok, which has the highest engagement rate at 2.03%, to maximize content reach and audience interaction.
Explore Instagram's video content strategies to enhance engagement, as it ranks second with a rate of 0.89%.
Continue developing video content across platforms, especially on YouTube, to improve engagement where it's currently lower at 0.30%.
Key Recommendations
Content Performance Insights
Focus on TikTok for video content, as it has the highest engagement rate, indicating strong audience interaction in this platform.
Enhance content strategy on Instagram, leveraging its video format to better engage users and possibly boost your engagement rate.
Consider experimenting with different content types on YouTube to elevate its current engagement, especially since video remains the top category across platforms.
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