Spain Industrial & Manufacturing Benchmarks

Discover social media benchmark reports for brands in Spain Industrial & Manufacturing

I

Industrial & Manufacturing

5 Brands

0.28%Engagement icon
Average Engagement Rate
PhotoLikes icon
Top Content (By Eng. Rate)
0.36Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on targeted content that resonates with the industrial & manufacturing sector in Spain, despite its moderate engagement rate of 0.28%.

Analyze successful campaigns within the industry to identify creative strategies that could be adapted to increase engagement.

Leverage industry-specific channels and platforms to reach a more relevant audience and enhance engagement rates.

Key Recommendations

Average Engagement Rate by Platform

Focus on Instagram for industrial & manufacturing marketing in Spain, as it has the highest engagement rate (approximately 0.85), especially with video content, which resonates well with the audience.

Leverage video content across platforms, particularly on Instagram and YouTube, to maximize reach and engagement in this industry.

Consider enhancing photo strategies on Facebook, where engagement is lower, by experimenting with more compelling visuals or diversified content formats to improve performance.

Key Recommendations

Top Content Types Across-Channels

Leverage Instagram’s high engagement rate (approximately 0.85%) by creating more video content tailored to the Industrial & Manufacturing sector in Spain, focusing on showcasing product demonstrations or behind-the-scenes processes.

Prioritize video marketing strategies on YouTube and Instagram, as these platforms exhibit the highest engagement in the current data, enhancing brand visibility and audience interaction.

Consider increasing photo content on Facebook to diversify your content mix, but aim to improve engagement through targeted messaging and appealing visuals to compete with the platform’s typically lower ER in this industry.

Top Content Type
Avg. Engagement Rate
Instagram
Video
0.85
YouTube
Video
0.24
Facebook
Photo
0.23
Twitter
Text
0.13

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