Spain Industry Benchmarks
Discover social media benchmark reports for brands in Spain
Spain
97 Brands
Top Brands in Spain
Explore top-performing brands from Spain Across industries
Key Recommendations
Industry Performance Insights
Travel industry exhibits a notably high engagement rate of 5.69%, suggesting content strategies that resonate well with audiences. Consider amplifying successful travel campaigns to capitalize on this interest.
Educational content in the Pompeu Fabra University category has a moderate engagement rate of 1.69%, indicating room for growth. Focus on creating more targeted, impactful content to boost engagement.
For industries like Automotive, Beauty & Cosmetics, and Finance & Banking with lower engagement rates (around 0.2-0.4%), analyze their top-performing competitors within these sectors to identify effective content themes and tactics to enhance engagement.
Key Recommendations
Platform Performance Insights
Focus on TikTok and YouTube for video content, as they have the highest engagement rates, indicating strong audience resonance.
Consider increasing your investment in Instagram, particularly in video formats, to capitalize on its moderate engagement and expanding user base.
Evaluate opportunities to improve engagement on Facebook and Twitter by experimenting with different content types and interactive formats, to boost visibility and user interaction.
Key Recommendations
Content Performance Insights
Leverage TikTok's high engagement rate (3.35%) by creating more video content tailored to trending challenges and formats.
Invest in YouTube for its solid engagement rate of 2.25%, focusing on long-form videos and tutorials that resonate with the platform's audience.
Consider increasing video content on Instagram, where engagement also remains relevant (0.53%), utilizing Stories and Reels to enhance interaction.
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