Spain Industry Benchmarks
Discover social media benchmark reports for brands in Spain
Spain
95 Brands
Top Brands in Spain
Explore top-performing brands from Spain Across industries
Key Recommendations
Industry Performance Insights
Focus on promoting Travel content, as it has the highest engagement rate in the Spanish market, indicating strong audience interest.
Leverage brands within the Education and Finance & Banking sectors to develop targeted campaigns that resonate with the informed and financially-conscious demographics in Spain.
Explore opportunities with FMCG sectors like Beverages and Food, which have moderate engagement, to boost overall campaign performance and audience connection.
Key Recommendations
Platform Performance Insights
Prioritize TikTok for campaigns aimed at the Spanish market, given its high engagement rate of approximately 3.07%, especially within video content.
Leverage YouTube for longer-form video campaigns to reach Spanish audiences effectively, as it holds a solid engagement rate of around 2.18%.
Consider increasing investment in Instagram, focusing on video content, to enhance audience engagement, despite its lower current rate of 0.53%.
Key Recommendations
Content Performance Insights
Given the high engagement rate on TikTok and YouTube with Video content, prioritize investing in short-form and long-form video strategies tailored for the Spanish market, leveraging local trends and language nuances.
Focus on creating compelling Video content that aligns with the top content types across platforms, especially for TikTok and YouTube, to maximize engagement in Spain.
Given the relatively low engagement on Instagram, Twitter, and Facebook, consider reallocating resources to platforms with higher content engagement or enhancing content quality and relevance to boost performance in the Spanish market.
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