Spain Industry Benchmarks
Discover social media benchmark reports for brands in Spain
Spain
94 Brands
Top Brands in Spain
Explore top-performing brands from Spain Across industries
Key Recommendations
Industry Performance Insights
Focus marketing efforts on the Travel industry in Spain, as it shows the highest engagement rate (5.59%), indicating strong consumer interest.
Support brands within the Education sector, especially those linked to universities like Pompeu Fabra University, to capitalize on the moderate engagement rate and grow brand awareness.
Consider diversifying campaigns across smaller industries such as Industrial & Manufacturing or sports, which show lower engagement but potentially less saturation and room for growth in the Spanish market.
Key Recommendations
Platform Performance Insights
Prioritize TikTok for engaging video content, as it exhibits the highest engagement rate in Spain, indicating strong audience resonance with short-form videos.
Leverage YouTube's substantial engagement for longer-form video campaigns tailored to Spanish consumers, especially in entertainment and informational niches.
Enhance your Instagram strategy with captivating video content, despite its lower engagement rate, by utilizing trending formats and localized hashtags to boost interaction.
Key Recommendations
Content Performance Insights
Focus marketing efforts on TikTok and YouTube, where video content drives the highest engagement rates in Spain, especially for industries targeting younger audiences.
Enhance video content strategies on Instagram, leveraging its popularity for video, to improve engagement and connect more effectively with Spanish consumers.
Consider diversifying content types on platforms like Twitter and Facebook, which currently have lower engagement rates, by experimenting with interactive and multimedia formats tailored to Spanish audience preferences.
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