Germany Finance & Banking Benchmarks

Discover social media benchmark reports for brands in Germany Finance & Banking

F

Finance & Banking

6 Brands

0.52%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
1.23Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Focus on FMCG — Beverages, which has the highest engagement rate at 3.28%, to leverage its strong audience response.

Analyze successful campaigns within FMCG — Food and Hospitality & Hotels industries to identify effective content strategies and creative approaches.

For industries with lower engagement like Fashion & Apparel and Beauty & Cosmetics, consider testing new formats or messaging to increase interaction and brand resonance across these segments.

Key Recommendations

Average Engagement Rate by Platform

Leverage TikTok's high engagement rate of 2.22% by creating more trending video content to maximize audience interaction.

Focus on Instagram video content, which has a solid engagement rate of 1.20%, by experimenting with new creative formats and interactive features.

Consider reviewing YouTube and Facebook strategies to identify opportunities for improving engagement, as their current rates are below TikTok and Instagram.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok, which shows the highest engagement rate at over 2.22%, to maximize reach and interaction.

Leverage Instagram's strong performance with video content by creating engaging videos that resonate with its audience.

Diversify content types on platforms like Facebook and Twitter to improve engagement, especially considering the low rates on Twitter.

Top Content Type
Avg. Engagement Rate
TikTok
Video
2.19
Instagram
Video
1.07
YouTube
Video
0.29
Facebook
Photo
0.29
Twitter
Text
0.06

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