France Sports Benchmarks

Discover social media benchmark reports for brands in France Sports

S

Sports

5 Brands

1.15%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
19.11Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

The Finance & Banking industry exhibits the highest engagement rate at 62.83%, suggesting strong content resonance; consider investing further in this sector to maximize audience interaction.

Fashion & Apparel and Travel have relatively higher engagement rates compared to others. Analyze successful campaigns within these industries to identify creative strategies and content formats that drive engagement.

For industries with lower engagement like Hospitality & Hotels and Retail, explore innovative storytelling and multimedia content to enhance audience connection and boost performance.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok to capitalize on its high engagement rate in video content, which surpasses other platforms significantly.

Enhance your content strategy on Instagram by leveraging its strong video content engagement to reach a wider audience.

Consider optimizing your Photo and Text content on Facebook and Twitter respectively, to improve engagement rates on these platforms.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok as it has the highest engagement rate among platforms, particularly with video content, to maximize audience resonance.

Evaluate content strategies on Instagram and YouTube to identify successful formats that could be adapted or scaled for even higher engagement.

Consider refining or diversifying content on Facebook and Twitter, where engagement rates are significantly lower, to improve overall social media performance.

Top Content Type
Avg. Engagement Rate
TikTok
Video
4.13
Instagram
Video
1.05
YouTube
Video
0.38
Facebook
Photo
0.19
Twitter
Text
0.04

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