Audit any Instagram business account for free

Get a 30-day audit of any public Instagram business account, covering engagement rate, posting frequency, top posts, and how it stacks up against benchmarks.

HBO

64M Followers

0.37%

Engagement Rate

24K

Average Likes

26K

Average Comments

This calculator gives you key metrics for Instagram business accounts.

The Engagement Rate per Post (by followers) is the sum of likes and comments divided by the number of posts in the last 30 days, then divided by the number of followers. This result is multiplied by 100 to show the percentage.

Average Likes represents the total number of likes divided by the number of posts published in the last 30 days.

Average Comments represents the total number of comments divided by the number of posts published in the last 30 days.

Enter an Instagram handle to instantly see key metrics and analytics for that account.

Analysis

Content

Total Posts

1.17

Average Posts/Day

Total posts: The total number of posts published by this profile in the last 30 days.

Average Posts/ Day: The average number of posts published per day over the last 30 days.

Engagement

832K

Total Organic Engagement

24K

Avg. Engagement

Total organic engagement: The sum of likes and comments on the posts published by this profile in the last 30 days.

Avg Engagement: The average engagement received on a post.

*This analysis only takes into consideration data for the last 30 days.

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How to analyze your Instagram performance with Socialinsider

Socialinsider’s social media analytics allow you to measure and compare social media performance against competitors and industry peers.

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Connect the profiles you manage

Select the time frame you want to analyze

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FAQs about the free Instagram audit tool

Got a question? We've got answers.

What does the free Instagram audit check?

It reviews any public Instagram business account's last 30 days. You'll see engagement rate by followers, average likes and comments, total and average engagement, posting frequency, and top-performing posts, labeled by format (Reel, photo, or carousel).

Can I audit a competitor's or creator's Instagram account?

Yes. Any public business account can be audited, which makes the tool useful for competitor reviews or for vetting creators before a partnership. Private accounts and personal profiles can

What does a full Instagram audit in Socialinsider add?

Historical data, engagement rate by reach, Reels and Stories analytics, content pillar analysis, benchmarking against multiple competitors, and exportable audit reports. Start a 14-day free trial.

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