FREE Facebook Audit

If your Facebook Page reach is dropping, start by matching up your latest post performance against earlier periods, looking at metrics like impressions, reach, and engagement. Even without major changes, quiet shifts in audience interaction or Facebook’s algorithm can impact visibility. Check for patterns in which post formats or themes are losing steam, and if engagement actions (likes, shares, comments) are declining in particular areas.

Dig into audience insights to see if demographics or interests are shifting and reassess your posting schedule in light of changing user habits. A social media analytics tool like Socialinsider is especially useful here, as it gives you detailed historical data that makes trends over time clear and helps you measure where and when drops began. On top of that, you can benchmark results against competitors to see if the issue is unique to your page or part of a larger trend, giving you strong direction on what to adjust to regain lost reach.

To audit why your Facebook link posts aren’t reaching more people, start by comparing how these posts perform against your images, videos, or status updates. Look at metrics like reach, click-through rate, and reactions to spot if link posts consistently underperform, or if certain topics or messaging styles drive better results. Pay careful attention to the timing and frequency of your link posts, since audience behaviors shift and your posts may not be hitting their most active windows.

Review the quality and relevance of the links you share: ask whether the landing pages are compelling and if your captions are inviting enough to prompt clicks or shares. Lower engagement on link posts, even in the first minutes after publishing, can cause Facebook’s algorithm to throttle their reach more quickly than other formats. If you’re recycling the same headlines, images, or content structure, experiment with different approaches to see if engagement improves.

To audit your Facebook posting strategy and pinpoint how to restore reach and engagement, start by mapping out your current posting frequency, timing, and content formats. Compare your current mix with patterns from periods when results were stronger; sometimes, subtle changes in how often or when you post can shrink your visibility if you’re missing your audience’s most active times.

Analyze which formats (videos, images, carousels, links, or plain status updates) are generating real engagement, then identify which might be dragging down your overall results. Watch not just for likes and comments, but also for shares and click-through rates, since Facebook’s algorithm heavily favors content that sparks early and sustained interaction. If you’ve been relying on a particular format or schedule for too long, it’s possible fatigue or changing behaviors are reducing your post’s traction.

To audit your Facebook Reels performance, start by comparing views, watch time, shares, comments, and saves across your recent Reels. Look for patterns in content style, length, storytelling, and creative touches like trending audio or effective hooks in the opening seconds (the early audience reaction to these elements almost always drives stronger reach through the algorithm). Pay attention to when and how often you’re posting; sometimes your best Reels owe their success as much to well-timed release as the content itself.

Dig into themes, editing choices, and narrative techniques that generate more sustained engagement, and take a close look at how hashtags and captions may be boosting or holding back discoverability. Sometimes, the right combination of these factors draws your core audience in fast, pushing your Reel further on the platform.

A social media analytics tool like Socialinsider pulls all these strands together, letting you segment and review performance by Reel type, quickly benchmark new results against your own past hits, and analyze what content or timing gives you the edge. You can also benchmark your Reels strategy against direct competitors to highlight gaps or new opportunities, or use Socialinsider’s Facebook Benchmark Study for a wider lens on what’s working at the platform level. The Socialinsider Global Brand Benchmark Directory adds further context, showing where you sit compared to industry peers or similar brands in your region.

Bringing these views together makes it easy to spot which tactics drive viral reach and which elements need to change. Reviewing your Reels performance against competitor trends and historical success lets you fine-tune creative direction, timing, and format to boost your odds of generating more high-performing, shareable Reels with each campaign.