Education Industry Benchmarks
Discover social media benchmark reports for brands in Education
Education
55 Brands
Education Global Brands
Explore top-performing brands from the Education Industry
Key Recommendations
Industry Performance Insights
Travel industry shows a high engagement rate of over 1.05, especially on YouTube, indicating successful content resonance. Consider increasing content frequency or investing in YouTube ads to capitalize on this traction.
FMCG — Beverages has an outstanding engagement rate of 0.94 on TikTok, suggesting it's highly effective for this category. Focus on TikTok-specific creative formats to further boost audience interaction.
Automotive content on Facebook has a relatively lower engagement rate of 0.38, which may benefit from reevaluating creative strategies or exploring other platforms like YouTube for better results.
Key Recommendations
Platform Performance Insights
Focus more on TikTok for video content, as it has the highest engagement rate of 4.88%, indicating strong audience resonance.
Enhance your Instagram video strategies to leverage its significant engagement, especially by adopting creative video formats.
Consider revising or testing new content types on Facebook and Twitter, where engagement rates are comparatively low, to identify potential growth opportunities.
Key Recommendations
Content Performance Insights
Focus on TikTok, which has the highest engagement rate at 4.88%, to optimize content strategies for video content since it dominates the platform.
Leverage Instagram for its valuable engagement, especially in video content, by experimenting with innovative formats and interactive features.
Consider refining Facebook and Twitter content approaches, as their engagement rates are relatively low, to identify potential areas for improvement in content relevance and audience targeting.
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