Beauty & Cosmetics Industry Benchmarks

Discover social media benchmark reports for brands in Beauty & Cosmetics

B

Beauty & Cosmetics

50 Brands

0.54%Engagement icon
Average Engagement Rate
-5.62%Likes icon
Audience Growth Rate (MoM)
12.5Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

Travel industry shows a high engagement rate of over 1.05, especially on YouTube, indicating successful content resonance. Consider increasing content frequency or investing in YouTube ads to capitalize on this traction.

FMCG — Beverages has an outstanding engagement rate of 0.94 on TikTok, suggesting it's highly effective for this category. Focus on TikTok-specific creative formats to further boost audience interaction.

Automotive content on Facebook has a relatively lower engagement rate of 0.38, which may benefit from reevaluating creative strategies or exploring other platforms like YouTube for better results.

Key Recommendations

Platform Performance Insights

Focus on video content on YouTube and TikTok, as they exhibit the highest engagement rates, indicating strong audience resonance with video formats.

Enhance your visual and photo content on Instagram to capitalize on its currently higher engagement relative to Facebook and Twitter.

Consider reevaluating content strategies on Facebook and Twitter, where engagement rates are significantly lower, to better align with audience preferences and platform strengths.

Key Recommendations

Content Performance Insights

Leverage YouTube's high engagement rate to optimize video content strategies, focusing on popular content types and top-performing categories.

Explore TikTok further for video content, as it shows a significantly higher engagement compared to other platforms like Instagram and Facebook.

Consider refining content for Instagram to increase engagement, possibly by adopting innovative video formats or interactive features, despite its current lower engagement rate.

Top Content Type
Avg. Engagement Rate
YouTube
Video
1.83
TikTok
Video
1.17
Instagram
Video
0.26
Facebook
Photo
0.02
Twitter
Text
0

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