Italy Beauty & Cosmetics Benchmarks
Discover social media benchmark reports for brands in Italy Beauty & Cosmetics
Beauty & Cosmetics
9 Brands
Top Brands in Beauty & Cosmetics
Explore top-performing brands from Beauty & Cosmetics Across industries
Key Recommendations
Industry Performance Insights
The Industrial & Manufacturing industry exhibits an exceptionally high engagement rate of 3.02%, suggesting a strong resonance with the audience; consider increasing content frequency or investing in targeted campaigns in this sector.
Retail and Beauty & Cosmetics also demonstrate high engagement rates (around 0.81 and 0.80 respectively), indicating effective content strategies—analyze their approaches for insights into creative formats and messaging that drive interaction.
Travel, FMCG - Food, and Fashion & Apparel show moderate engagement levels; assess content themes and audience targeting to identify opportunities for boosting engagement in these industries.
Key Recommendations
Average Engagement Rate by Platform
Leverage YouTube, which has the highest engagement rate at approximately 2.37%, to maximize video content impact.
Explore TikTok's platform with a 1.67% engagement rate to develop innovative short-form videos that resonate with its audience.
Enhance your Instagram strategy, focusing on engaging video content, as it currently shows a moderate engagement rate of around 0.48%.
Key Recommendations
Top Content Types Across-Channels
Leverage YouTube's high engagement rate (2.37%) by optimizing video content and targeting to maximize audience interaction.
Focus on TikTok for additional growth, as it shows a solid engagement rate (1.67%), particularly for creative, short-form video content.
Evaluate Instagram's strategies to boost engagement, given its lower rate (0.48%), by experimenting with different content formats and interactive features.
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