France Finance & Banking Benchmarks

Discover social media benchmark reports for brands in France Finance & Banking

F

Finance & Banking

7 Brands

0.77%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
0.9Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

The Finance & Banking industry exhibits the highest engagement rate at 62.83%, suggesting strong content resonance; consider investing further in this sector to maximize audience interaction.

Fashion & Apparel and Travel have relatively higher engagement rates compared to others. Analyze successful campaigns within these industries to identify creative strategies and content formats that drive engagement.

For industries with lower engagement like Hospitality & Hotels and Retail, explore innovative storytelling and multimedia content to enhance audience connection and boost performance.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok for high engagement, as it leads with a 9.27% ER, especially with video content.

Explore opportunities to enhance Instagram video content, given its notable 0.45% ER, to capitalize on visual engagement.

Review the performance of Facebook, YouTube, and Twitter content to identify specific areas for improvement and adapt successful strategies across platforms.

Key Recommendations

Top Content Types Across-Channels

Leverage TikTok's high engagement rate (9.27%) by focusing on short-form video content, which resonates most with its audience.

Invest in Instagram video campaigns to capitalize on its relatively higher engagement compared to Facebook and Twitter, tailoring creative formats to suit visual storytelling.

Re-evaluate content strategies for Facebook and Twitter, as their engagement rates are significantly lower, potentially indicating the need for more targeted or innovative content types.

Top Content Type
Avg. Engagement Rate
TikTok
Video
8.23
Instagram
Video
0.61
Facebook
Photo
0.12
YouTube
Video
0.02
Twitter
Text
0.01

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