France Fashion & Apparel Benchmarks

Discover social media benchmark reports for brands in France Fashion & Apparel

F

Fashion & Apparel

12 Brands

0.71%Engagement icon
Average Engagement Rate
VideoLikes icon
Top Content (By Eng. Rate)
2.17Likes icon
Average Posting Frequency (per day)

Key Recommendations

Industry Performance Insights

The Finance & Banking industry exhibits the highest engagement rate at 62.83%, suggesting strong content resonance; consider investing further in this sector to maximize audience interaction.

Fashion & Apparel and Travel have relatively higher engagement rates compared to others. Analyze successful campaigns within these industries to identify creative strategies and content formats that drive engagement.

For industries with lower engagement like Hospitality & Hotels and Retail, explore innovative storytelling and multimedia content to enhance audience connection and boost performance.

Key Recommendations

Average Engagement Rate by Platform

Focus on TikTok for video content, given its high engagement rate of 2.83%, to maximize audience interaction.

Enhance your YouTube video strategies, as it maintains a moderate engagement rate of 1.05%, suitable for long-form content engagement.

Consider reviewing and improving your Instagram video campaigns, which currently have a lower engagement rate of 0.28%, to boost user interaction.

Key Recommendations

Top Content Types Across-Channels

Focus on TikTok, which has the highest engagement rate at approximately 2.83%, especially leveraging video content to maximize audience interaction.

Explore YouTube's video platform further to capitalize on its solid engagement rate of about 1.05%, optimizing video strategies for better reach.

Given the lower engagement rates on Instagram, Twitter, and Facebook, consider tailoring content formats or experimenting with new creative approaches to boost performance on these platforms.

Top Content Type
Avg. Engagement Rate
TikTok
Video
2.78
YouTube
Video
1.06
Instagram
Video
0.3
Twitter
Text
0.01
Facebook
Photo
0.01

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