FREE Instagram Reels vs YouTube Shorts Comparison Tool
See which platform brings you the best results so you can double down on your effort
Average Video length
Average Likes
Average Comments
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Video lengthAverage LikesAverage CommentsAverage Video lengthAverage LikesAverage CommentsAverage Short Likes - Shows the average number of likes per Short, calculated as total likes divided by the number of Shorts published in the last 30 days.
Average Short Comments - Shows the average number of comments per Short, calculated as total comments divided by the number of Shorts published in the last 30 days.
Average Short Likes - Shows the average number of likes per Short, calculated as total likes divided by the number of Shorts published in the last 30 days.
Average Short Comments - Shows the average number of comments per Short, calculated as total comments divided by the number of Shorts published in the last 30 days.
Average Video lengthAverage LikesAverage CommentsTop Performing Posts
Analysis
Avg. Posts/ Day
Measures how frequently accounts post short-form video content
Avg. Engagement
Shows what percentage of followers actively engage with content
Avg. View rate
Reveals how effectively content reaches and attracts the existing audience
*this analysis only takes into consideration data for the last 30 days.
**this analysis only takes into account the Reel / Short format.
If you want more historical data, sign up for a FREE 14-day trial (no credit card required!) and get social media analytics for the last 12 months.
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How to benchmark your short-form video performance with Socialinsider
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FAQs about Instagram Reels vs TikTok Videos
Got a question? We've got answers.
Are Instagram Reels or YouTube Shorts better?
YouTube Shorts are better for educational, tutorial, and information-driven videos, benefiting from YouTube’s global search and recommendation algorithm for long-term views and steady growth.
Reels are ideal for immediate engagement with younger demographics; Shorts offer wider reach and better monetization for evergreen content.
Is it easier to grow on Instagram or YouTube Shorts?
YouTube Shorts provides more sustainable, long-term audience growth due to its powerful discovery algorithm and integration with longer videos, making it easier for new creators to get visibility even months after posting.
For rapid but potentially shorter-lived engagement, choose Instagram; for lasting, scalable growth, YouTube Shorts is often the better option.
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