FREE Facebook Reels vs Instagram Reels Comparison Tool
See which platform brings you the best results so you can double down on your effort
Disney
52M Followers 
Average Video length42s
Average Likes2715
Average Comments75.12
Average Reel Length - Shows the average video length of Facebook Reels published by this page in the last 30 days, calculated as total Reels length divided by the number of Reels.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Reel Length - Shows the average video length of Facebook Reels published by this page in the last 30 days, calculated as total Reels length divided by the number of Reels.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
42sAverage Video length
Average Video length2715Average Likes
Average Likes75.12Average Comments
Average CommentsDisney
41M Followers Average Video length51s
Average Likes52K
Average Comments222.41
Average Reel Length - Shows the average video length of Instagram Reels published by this page in the last 30 days, calculated as total Reels length divided by the number of Reels.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Reel Length - Shows the average video length of Instagram Reels published by this page in the last 30 days, calculated as total Reels length divided by the number of Reels.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
51sAverage Video length
Average Video length52KAverage Likes
Average Likes222.41Average Comments
Average CommentsTop Performing Posts
Analysis
Avg. Posts/ Day
Measures how frequently accounts post short-form video content
Shows the average number of Reels published per day in the last 30 days. This helps measure posting frequency and consistency for short-form video content across platforms.
Avg. Engagement
Shows what percentage of followers actively engage with content
Shows the average engagement rate per Reel, calculated as total engagements divided by follower count, then divided by number of Reels. This measures how well short-form video content resonates with the audience relative to follower base size.
Avg. View rate
Reveals how effectively content reaches and attracts the existing audience
Shows the average view rate per Reel, calculated as total views divided by follower count, then divided by number of Reels. This indicates how effectively short-form video content reaches and attracts the existing follower base.
*this analysis only takes into consideration data for the last 30 days.
**this analysis only takes into account the Reel format.
If you want more historical data, sign up for a FREE 14-day trial (no credit card required!) and get social media analytics for the last 12 months.
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FAQs about Facebook Reels vs Instagram Reels
Got a question? We've got answers.
Which is better for Reels, Facebook, or Instagram?
The best platform for Reels depends on your goals and audience.
- Facebook has a larger and more diverse user base globally, skewing older and offering potentially higher mass reach. If you want your content to go viral among varied age groups or need more visibility, Facebook Reels may be better.
- Instagram attracts a younger audience (mostly ages 18–34) and offers more creative freedom—with advanced stickers, templates, and effects. Instagram Reels can drive higher engagement and are ideal for brands targeting Gen Z and Millennials.
Recommendation: Try both platforms and align your strategy with your target demographic. Repurposing content across Facebook and Instagram can help you maximize reach and engagement.
- Facebook has a larger and more diverse user base globally, skewing older and offering potentially higher mass reach. If you want your content to go viral among varied age groups or need more visibility, Facebook Reels may be better.
- Instagram attracts a younger audience (mostly ages 18–34) and offers more creative freedom—with advanced stickers, templates, and effects. Instagram Reels can drive higher engagement and are ideal for brands targeting Gen Z and Millennials.
Recommendation: Try both platforms and align your strategy with your target demographic. Repurposing content across Facebook and Instagram can help you maximize reach and engagement.
Is the Facebook Reel the same as the Instagram Reel?
They are similar, but not identical. Both feature short-form, vertical videos (up to 90 seconds), share editing options (trimming, music, speed), and the goal of driving engagement.
Key differences:
- Instagram has more advanced editing tools and interactive features (polls, stickers).
- Audience targeting options are broader on Facebook.
- Each platform keeps separate “like” and view counts, even for cross-promoted content.
- Facebook Reels can appear in anyone’s feed by default, while Instagram Reels discovery is more restricted to followers and the Reels tab.
Key differences:
- Instagram has more advanced editing tools and interactive features (polls, stickers).
- Audience targeting options are broader on Facebook.
- Each platform keeps separate “like” and view counts, even for cross-promoted content.
- Facebook Reels can appear in anyone’s feed by default, while Instagram Reels discovery is more restricted to followers and the Reels tab.
Do Facebook Reel views show on Instagram?
View counts are distinct, but cross-posting is possible.
If you share an Instagram Reel to Facebook, Facebook will show its own view and like counts, not merged with Instagram. Analytics for engagement remain separate, which means likes and views on Facebook will not be reflected in Instagram’s metrics.
Meta occasionally aggregates analytics, but this can be inconsistent, and sharing on both platforms does not automatically combine follower growth or engagement.
If you share an Instagram Reel to Facebook, Facebook will show its own view and like counts, not merged with Instagram. Analytics for engagement remain separate, which means likes and views on Facebook will not be reflected in Instagram’s metrics.
Meta occasionally aggregates analytics, but this can be inconsistent, and sharing on both platforms does not automatically combine follower growth or engagement.
Are Facebook Reels effective?
Yes, especially for reach and engagement. Facebook Reels generate more engagement than regular feed posts thanks to algorithmic amplification and public visibility, making them a powerful tool for brands and creators. That’s because their short, dynamic format is highly shareable and “viral ready”, especially for tutorials, behind-the-scenes clips, and user-generated content.
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