FREE Instagram Reels vs TikTok Videos Comparison Tool
See which platform brings you the best results so you can double down on your effort
Average Video length
Average Likes
Average Comments
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Reel Likes - Shows the average number of likes per Reel, calculated as total likes divided by the number of Reels published in the last 30 days.
Average Reel Comments - Shows the average number of comments per Reel, calculated as total comments divided by the number of Reels published in the last 30 days.
Average Video lengthAverage LikesAverage CommentsAverage Video lengthAverage LikesAverage CommentsAverage Video Likes - Shows the average number of likes per video, calculated as total likes divided by the number of videos published in the last 30 days.
Average Video Comments - Shows the average number of comments per video, calculated as total comments divided by the number of videos published in the last 30 days.
Average Video Likes - Shows the average number of likes per video, calculated as total likes divided by the number of videos published in the last 30 days.
Average Video Comments - Shows the average number of comments per video, calculated as total comments divided by the number of videos published in the last 30 days.
Average Video lengthAverage LikesAverage CommentsTop Performing Posts
Analysis
Avg. Posts/ Day
Measures how frequently accounts post short-form video content
Avg. Engagement
Shows what percentage of followers actively engage with content
Avg. View rate
Reveals how effectively content reaches and attracts the existing audience
*this analysis only takes into consideration data for the last 30 days.
**this analysis only takes into account the Reel / video format.
If you want more historical data, sign up for a FREE 14-day trial (no credit card required!) and get social media analytics for the last 12 months.
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How to benchmark your short-form video performance with Socialinsider
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Connect the profiles you manage
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See your best-performing short-form videos and how they compare against industry standards
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FAQs about Instagram Reels vs TikTok Videos
Got a question? We've got answers.
Is it better to post on Instagram Reels or TikTok videos?
Do Reels or TikToks get more views?
Is it easier to go viral on Reels or TikTok?
Which one is better, Shorts, Reels, or TikTok?
- Reels: Best for leveraging an existing Instagram community
- Shorts: Best for reaching YouTube's large, diverse viewer base through searchable and evergreen content
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