FREE Instagram Profile Analyzer to uncover Reels insights

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HBO

6.4M Followers

19s

Average Video Length

5260

Average Likes

70.8

Average Comments

This calculator gives you key video metrics for Instagram business accounts.

The Average Reels Length represents the average duration of an Instagram Reel published by this profile in the last 30 days. This metric is computed as the total Reels length divided by the number of Reels. Only Instagram Reels are included in this metric.

Average Likes represents the total number of likes received on Reels divided by the number of Reels published in the last 30 days.

Average Comments represents the total number of comments received on Reels divided by the number of Reels published in the last 30 days.

Enter an Instagram handle to instantly see key video metrics and analytics for that account.

Analysis

Content

Total Videos

0.17

Average Videos / Day

Total Reels: The total number of Reels published by this profile in the last30 days.

Average Reels/Day: The average number of Reels published per day over the last 30 days.

Engagement

27K

Total Video Engagement

5331

Avg. Engagement / Video

Total Reels Engagement: The sum of likes and comments on the Reels published by this profile in the last 30 days.

Avg. Engagement/Reel: The average engagement per Reel over the last 30 days.

Views

2.0M

Total Organic Views

398K

Avg. Views / Video

Total Reels Views: The total number of views on all Reels published by this profile in the last 30 days.

Avg. Views/Reel: The average number of views per Reel over the last 30 days.

*This analysis only takes into consideration data for the last 30 days.

**this analysis only takes into account the Reel and video format.

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I want to analyze my Reels

Supercharge your results with Socialinsider - see how it works for you

1. Spotlight top-performing Reels

Discover the easiest and most effective way to analyze your Instagram content and see exactly what drives your Reels’ success. Socialinsider’s Instagram analytics dashboard gives you a clear view of every key metric, all in one easy-to-use dashboard. With quick, accurate Instagram profile analysis, you can uncover insights in minutes that would otherwise take hours to find.

2. Discover the content themes that drive real results

Easily tag and categorize your Reels by themes or content pillars to learn what resonates with your audience. Whether you’re sharing how-to videos, behind-the-scenes looks, product spotlights, or trends, you’ll quickly see which formats get the most engagement. This makes it simple to analyze Instagram Reels at scale and focus on the ideas, hooks, and creative styles that truly capture your audience’s attention.

3. Benchmark your Reels against competitors

Stay ahead in your niche with side-by-side competitive benchmarking. Easily compare your Reels’ engagement, reach, and content strategy against leading brands to spot opportunities and trends. With in-depth Instagram profile analysis, you’ll see how top brands stand out—so you can refine your content strategy and confidently outperform them.

4. Turn insights into reports

Transform complex Reels data into polished, professional reports. Export PDF, XLS, CSV, or PPT files that highlight your top-performing content, content trends, and actionable insights. Whether you’re presenting to clients, the upper management, or your creative team, you’ll have everything you need to deliver fast, credible, and persuasive insights.

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How to identify your best Instagram Reels with Socialinsider

Socialinsider’s social media analytics allow you to measure and compare social media performance against competitors and industry peers.

Start by creating a trial account

Connect the profiles you manage

Select the time frame you want to analyze

See your top-performing Reels

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Easily analyze and track your Instagram metrics, conduct audits, and perform Instagram competitor analysis with Socialinsider.

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FAQs about Instagram Reels analytics

Got a question? We've got answers.

How do I compare the performance of Reels to other content types (posts, stories, carousels)?

Socialinsider makes side-by-side comparisons easy and visual. Inside your dashboard, you’ll find performance analytics neatly grouped by content type, including a dedicated section for Reels, and separate overviews for posts, stories, and carousels. You can filter your results by format and time period, then review all the major metrics: reach, views, engagement, impressions, and engagement rate.

For a comprehensive comparison, Socialinsider also offers summary charts or tables highlighting averages and totals for each format, so you’ll quickly see if, for example, Reels are driving higher engagement or reach compared to your other content.

Look out for trends over time or spikes in activity for certain formats. If your Reels consistently outperform other content types, you’ll spot that quickly, and you can use those insights to adapt your Instagram strategy with data you can trust.

Can I analyze competitor Reels’ performance?

Yes, you can. Socialinsider gives you access to publicly available data on competitors’ Reels, allowing you to benchmark your performance against theirs. This includes insights into what types of Reels content are succeeding in your niche and helps you identify opportunities or gaps in your own strategy, all backed by real numbers.

How can I customize or export Reels analytics reports?

Socialinsider gives you control over your Reels analytics reports by enabling you to choose exactly which metrics to include: maybe you want to highlight Reels reach and engagement, or combine performance metrics with audience data.

You don’t have to settle for generic templates. Socialinsider lets you tailor your reports by selecting specific date ranges, filtering by content type (so you can focus on just Reels or compare them against posts and carousels), and even choosing how the data is visualized. Want a detailed table, a summary chart, or a mix? It’s up to you.

Once you’re happy with your report, download it in a format that works for you—PDF or PPT for polished presentations, or CSV or XLS if you need some extra number crunching. This flexibility makes it easy to share insights with your team, clients, or stakeholders, and ensures you always have exactly the data you need, the way you want it.

What are the best times to post Reels for maximum engagement?

The best time to post is when your audience is most active. Socialinsider analyzes your audience activity and highlights the best times to post Reels based on when your followers are most likely to interact. This data-driven approach helps take the guesswork out of scheduling and can lead to higher engagement rates.

Can I track audience demographics and growth for Reels?

Absolutely, Socialinsider provides detailed insights into your Reels audience. This information helps you understand who is engaging with your content and how your community is changing, valuable knowledge for building an effective content plan.

How are engagement rates calculated for Reels?

Engagement rate for Instagram Reels is calculated by combining the interactions your Reels receive (likes, comments, shares) and dividing that by your total follower count. Socialinsider uses this standard approach, giving you reliable, easy-to-compare engagement metrics for each Reel and across your overall content.

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