FREE YouTube Organic Value Calculator
Measure the success of your social media strategy by calculating what your YouTube engagement is worth
HBO
3.0M Subscribers
0.03%
Engagement Rate$41K
Total Organic Value21
Total Posts
This calculator gives you the engagement rate per post (by followers) for every Instagram business account.
The Engagement Rate per Post (by followers) is calculated as the sum of likes and comments divided by the number of posts for the last 30 days, all divided by the number of followers.
Finally, multiply the result by 100 to get the engagement percentage.
Simply search for the Instagram handle you want to measure to find the engagement rate for Instagram.
The Engagement Rate per Post (by followers) is calculated as the sum of likes and comments divided by the number of posts for the last 30 days, all divided by the number of followers.
Finally, multiply the result by 100 to get the engagement percentage.
Simply search for the Instagram handle you want to measure to find the engagement rate for Instagram.
Organic Value
Value generated by this page for the selected time period only for organic efforts.
 Awareness Impact 29.53% |
 Audience Growth 49.22% |
 Engagement 21.24% |
| Total | Values | |
|---|---|---|
| Awareness Impact | 1.2M | $12K |
| Audience Growth | 10K | $20K |
| Engagement | 16K | $8633 |
Awareness Impact
Total1.2M
Values$12K
Audience Growth
Total10K
Values$20K
Engagement
Total16K
Values$8633
Organic Value measures the estimated monetary value generated by your organic social media efforts in the last 30 days. The pie chart displays how the total organic value is distributed across key categories (Awareness Impact, Engagement, Audience Growth). Each category's percentage indicates its share of the total value, while the table provides detailed breakdowns of specific metrics and their monetary values. Every social action (like, comment, share, etc.) has an assigned monetary value based on platform standards. The monetary values can be customized in the project settings from your Socialinsider trial account.
*this analysis only takes into consideration data for the last 30 days.
Want more historical data or to configure your own numbers? Sign up for a FREE 14-day trial (no credit card required!).
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How to calculate the organic value of your YouTube channel with Socialinsider
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Connect the profiles you manage
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FAQs about YouTube organic value
Got a question? We've got answers.
How do I measure the real value of my organic YouTube content?
To measure the real value of your organic YouTube content, focus on metrics that reflect genuine audience engagement and content effectiveness, not just vanity numbers. The most important metrics include:
- Watch Time: This is the total amount of time viewers spend watching your videos. It's a key signal to YouTube’s algorithm and indicates how compelling your content is
- Average View Duration (AVD): This measures how long, on average, viewers watch your videos. Higher AVD suggests your content holds attention, which boosts your chances of being recommended
- Click-Through Rate (CTR): This shows the percentage of people who click on your video after seeing the thumbnail. Strong CTR means your titles and thumbnails are effective at attracting viewers
- Audience Retention: This metric shows the percentage of a video watched by viewers and where drop-offs occur. High retention rates mean your content keeps viewers engaged
- Engagement (Likes, Comments, Shares): These interactions indicate how much your audience values your content and can help trigger further algorithmic promotion
- Subscriber Growth: Tracking how many new subscribers you gain from specific videos helps you understand which content drives audience loyalty
- Watch Time: This is the total amount of time viewers spend watching your videos. It's a key signal to YouTube’s algorithm and indicates how compelling your content is
- Average View Duration (AVD): This measures how long, on average, viewers watch your videos. Higher AVD suggests your content holds attention, which boosts your chances of being recommended
- Click-Through Rate (CTR): This shows the percentage of people who click on your video after seeing the thumbnail. Strong CTR means your titles and thumbnails are effective at attracting viewers
- Audience Retention: This metric shows the percentage of a video watched by viewers and where drop-offs occur. High retention rates mean your content keeps viewers engaged
- Engagement (Likes, Comments, Shares): These interactions indicate how much your audience values your content and can help trigger further algorithmic promotion
- Subscriber Growth: Tracking how many new subscribers you gain from specific videos helps you understand which content drives audience loyalty
Is organic YouTube growth still worth the effort in 2025?
Yes, organic YouTube growth is still worth the effort in 2025, but the landscape is more competitive and requires a strategic approach. Here’s why:
- Opportunities Remain for Small Creators: YouTube’s algorithm in 2025 is designed to promote content that viewers love, regardless of channel size. High-quality, engaging content that targets a specific audience can still break through, even for new or small channels
- Monetization is More Accessible: The requirements for joining the YouTube Partner Program are lower than before, and there are more ways to earn revenue, including Shorts monetization, memberships, and brand partnerships, even for smaller creators
- Algorithm Rewards Engagement: YouTube still prioritizes watch time, CTR, and retention, so creators who focus on audience value and engagement can achieve organic growth
- Challenges Exist: Organic reach is more difficult than in the past, with increased competition and a system that often favors creators who can invest in paid promotion. However, strategic approaches, such as niche targeting, SEO optimization, consistent posting, and cross-platform promotion, can help overcome these hurdles
- Long-Term Value: Building an engaged, loyal audience organically leads to more sustainable channel growth and business results than relying solely on paid tactics
- Opportunities Remain for Small Creators: YouTube’s algorithm in 2025 is designed to promote content that viewers love, regardless of channel size. High-quality, engaging content that targets a specific audience can still break through, even for new or small channels
- Monetization is More Accessible: The requirements for joining the YouTube Partner Program are lower than before, and there are more ways to earn revenue, including Shorts monetization, memberships, and brand partnerships, even for smaller creators
- Algorithm Rewards Engagement: YouTube still prioritizes watch time, CTR, and retention, so creators who focus on audience value and engagement can achieve organic growth
- Challenges Exist: Organic reach is more difficult than in the past, with increased competition and a system that often favors creators who can invest in paid promotion. However, strategic approaches, such as niche targeting, SEO optimization, consistent posting, and cross-platform promotion, can help overcome these hurdles
- Long-Term Value: Building an engaged, loyal audience organically leads to more sustainable channel growth and business results than relying solely on paid tactics
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