FREE TikTok Analytics

TikTok considers a “good” video completion rate (VCR) for short videos to be around 70–80%, while for longer content, a solid benchmark is about 50–60%. Videos with higher completion rates are more likely to be favored by the algorithm and seen by broader audiences. To improve your watch time and completion rate, it’s recommended to capture viewers’ attention in the opening seconds, keep your videos concise and engaging, and use storytelling techniques or visual hooks to encourage viewers to watch until the end.

Testing different formats and analyzing which videos retain your audience best will also help you refine your strategy. With a social media analytics tool like Socialinsider, you can easily monitor VCR and watch time across all your videos, compare performance between short and long-form content, and identify the creative elements that drive better retention, supporting continuous improvement in your TikTok results.

When aiming to reach TikTok’s For You Page (FYP), it’s recommended to focus on metrics that signal strong audience engagement and content quality. Key metrics include video completion rate, watch time, likes, comments, shares, and the speed at which your video gains traction after publishing. High completion and watch times indicate compelling content, while strong interaction rates (shares and comments) suggest your video resonates with viewers and is more likely to be promoted by the algorithm.

To determine which of your TikTok videos drive profile visits, website clicks, or conversions, it’s recommended to regularly review your post-level analytics, focusing on metrics like profile views, link clicks, and call-to-action conversions for each video. Identify patterns by comparing these engagement actions across your content to see which topics, formats, or hooks are most effective at prompting viewers to take the next step.

Using a social media analytics tool like Socialinsider streamlines this process by consolidating performance data from all your TikTok posts into one dashboard. Within Socialinsider, you can view side-by-side comparisons and generate reports highlighting top-performing content. This enables you to quickly spot which videos are driving the most valuable user behaviors, helping you optimize your creative strategy to maximize conversions.

To compare TikTok video performance across different content types such as UGC, trends, tutorials, or product demos, it’s recommended to categorize your videos by type and analyze metrics like views, completion rate, watch time, engagement (likes, comments, shares), and conversions for each category. Look for patterns in which types consistently drive higher engagement or retention to inform your content strategy.

Using a social media analytics tool like Socialinsider makes this process more efficient: you can tag or filter your videos by content type within the dashboard, automatically aggregate key performance metrics for each category, and visualize side-by-side comparisons through customizable reports. This approach allows you to quickly identify which content formats resonate most with your audience and optimize your strategy by focusing on what delivers the best results.