FREE Head-to-Head TikTok Comparison
Understand your competitors’ social media strategy so you can outperform them
The Engagement Rate per Post (by views) is the sum of likes, comments, shares, and saves divided by the number of posts in the last 30 days, then divided by the number of views. This result is multiplied by 100 to show the percentage.
Average Likes represents the total number of likes divided by the number of posts published in the last 30 days.
Average Comments represents the total number of comments divided by the number of posts published in the last 30 days.
Enter a TikTok handle to instantly see key metrics and analytics for that account.
The Engagement Rate per Post (by views) is the sum of likes, comments, shares, and saves divided by the number of posts in the last 30 days, then divided by the number of views. This result is multiplied by 100 to show the percentage.
Average Likes represents the total number of likes divided by the number of posts published in the last 30 days.
Average Comments represents the total number of comments divided by the number of posts published in the last 30 days.
Enter a TikTok handle to instantly see key metrics and analytics for that account.
The Engagement Rate per Post (by views) is the sum of likes, comments, shares, and saves divided by the number of posts in the last 30 days, then divided by the number of views. This result is multiplied by 100 to show the percentage.
Average Likes represents the total number of likes divided by the number of posts published in the last 30 days.
Average Comments represents the total number of comments divided by the number of posts published in the last 30 days.
Enter a TikTok handle to instantly see key metrics and analytics for that account.
The Engagement Rate per Post (by views) is the sum of likes, comments, shares, and saves divided by the number of posts in the last 30 days, then divided by the number of views. This result is multiplied by 100 to show the percentage.
Average Likes represents the total number of likes divided by the number of posts published in the last 30 days.
Average Comments represents the total number of comments divided by the number of posts published in the last 30 days.
Enter a TikTok handle to instantly see key metrics and analytics for that account.
Executive Summary
🏆 Higher Engagement
Disney leads with a higher engagement rate of 9.122%, which is approximately 2.64 percentage points above HBO's 6.48%, showcasing Disney's stronger audience interaction.
💖 More Likes
HBO garners an average of 38,413.75 likes per post, slightly surpassing Disney's 36,690.59, indicating a marginal advantage in passive audience engagement.
💬 Comment Leaders.
HBO also outperforms in comments with an average of 219.17, compared to Disney's 191.80, highlighting HBO's greater ability to inspire conversations around their content.
Top Performing Posts
Analysis
Avg. Posts/ Day
Measures how frequently accounts post new content on average. Higher posting frequency increases visibility but risks follower fatigue if overdone.
Avg. Engagement
Shows the average engagement received on a post through likes, comments, saves, and shares. Higher numbers indicate more engaging content.
Avg. Views
Shows the average number of views each post receives, indicating how well the content attracts initial viewers.
Total Followers
Represents account's audience size and potential reach. A larger following provides wider distribution but doesn't guarantee engagement.
*this analysis only takes into consideration data for the last 30 days.
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FAQs about TikTok comparison
Got a question? We've got answers.
How do differences in audience or engagement reflect content quality or relevance?
- High engagement (such as likes, comments, shares, and time spent on content) signals that your material is resonating with your audience and meeting their needs or interests
- Relevance is demonstrated when your content directly addresses the questions, challenges, or interests of your target audience, leading to longer dwell times and more meaningful interactions
- Low engagement may indicate that content is either not relevant, lacks value, or fails to connect emotionally or practically with the audience
- Audience differences (such as demographics, interests, or behaviors) can affect what is considered relevant or engaging. Tailoring content to specific audience segments increases the likelihood of higher engagement and perceived quality
Content Quality and Relevance
- Quality content is well-researched, original, and provides actionable value, which naturally drives higher engagement
- Relevance ensures your content aligns with current trends, audience needs, and search intent, further boosting engagement and retention
- Storytelling and interactivity (e.g., polls, quizzes) enhance engagement by making content more memorable and participatory
Does posting more often help, or does quality matter more?
- Posting more often can increase visibility and keep your brand top-of-mind, but only up to a point. Overposting risks overwhelming your audience and can lead to unfollows or reduced engagement
- Optimal frequency for Facebook is generally 1–2 posts per day. Posting less than once a week may cause you to miss engagement opportunities, while posting too frequently can dilute quality and annoy followers
- Consistency is key: maintaining a regular posting schedule helps build and retain a loyal following
Quality vs. Quantity
- Quality matters more than quantity. High-quality, value-driven content consistently outperforms frequent, low-value posts in terms of engagement and audience growth - Every post should add value—educate, entertain, or solve a problem for your audience. Quality content is more likely to be shared, commented on, and remembered
- Use analytics to monitor what resonates with your audience and adjust both your content and posting frequency accordingly
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