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Grow your YouTube channel by tapping into powerful YouTube analytics
Get strategic views & engagement insights about your long-form content and Shorts’ performance, and improve your content strategy using extended YouTube analytics.
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Grow your YouTube channel by tapping into powerful YouTube analytics
Get strategic views & engagement insights about your long-form content and Shorts’ performance, and improve your content strategy using extended YouTube analytics.
A. Hero - 3. With image, with button(s)
Grow your YouTube channel by tapping into powerful YouTube analytics
Get strategic views & engagement insights about your long-form content and Shorts’ performance, and improve your content strategy using extended YouTube analytics.
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Simplified and straightforward social media analytics for busy marketers
Compare performance across channels, get competitor analysis, benchmarks and listening insights.
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B. Recognition Banner
Leader in Social Media Analytics Category
High Performer social media analytics tool for brands and businesses.
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YouTube channel analytics
Get all the metrics that matter in one YouTube analytics dashboard
Use YouTube data analytics to understand your channel’s performance. Look at key metrics like engagement, subscribers’ growth, or top videos to discover how successful your current YouTube marketing strategy is and identify your most effective content pillars.
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YouTube competitor analysis
Benchmark your YouTube KPIs against your competitors
Spy on your competitor’s YouTube channel analytics. Track your competitors’ YouTube metrics to discover their strongest strategy points. Perform a YouTube competitive analysis to uncover content ideas that you can leverage to gain a competitive advantage.
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YouTube channel analytics
Get all the metrics that matter in one YouTube analytics dashboard
Use YouTube data analytics to understand your channel’s performance. Look at key metrics like engagement, subscribers’ growth, or top videos to discover how successful your current YouTube marketing strategy is and identify your most effective content pillars.
C. Section 4. Image to left, one paragraph, two buttons
YouTube channel analytics
Get all the metrics that matter in one YouTube analytics dashboard
Use YouTube data analytics to understand your channel’s performance. Look at key metrics like engagement, subscribers’ growth, or top videos to discover how successful your current YouTube marketing strategy is and identify your most effective content pillars.
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Access to all the social media data that you need through our API integration
Get aggregated and customized social media data through Socialinsier’s API integration. Use the insights offered to create more valuable products, and meet your clients’ needs.
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The social media world is changing faster than ever in 2025! Users are behaving differently, AI is transforming content creation, and platforms keep tweaking their algorithms. Smart businesses are watching these shifts closely to know where to focus their efforts and which platforms actually deliver results.
Staying on top of these trends isn't just helpful—it's essential for success. When you understand what's happening, you can make smarter decisions about where to invest your time and money, connect more authentically with your audience, and stay ahead of competitors who are stuck in outdated approaches.
The biggest challenges this year? People's attention is scattered across more platforms than ever, they're getting tired of obvious advertising, and it's getting harder to stand out as AI raises the bar for content quality. Plus, you're probably feeling the squeeze as organic reach drops and paid social costs rise. But with the right insights, you can navigate these challenges and turn them into opportunities!
Our industry benchmarks are updated semi-annually. Last update: 2025. 04
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“We`ve started using Socialinsider to create comprehensive competitor analysis.“
Grady Andersen, Founder at pavdy
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“Socialinsider’s competitor analysis dashboard helped in creating visibility on how we are performing in the market.“
Victor Mukubvu, Digital Marketing Analyst at Mitsubishi Electric
E. Customer Voices
What they say about us
"Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm."
Caitlin Duffy | Roisin Consulting
"Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow."
Declan Seachoy | Trades Union Congress
"Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market."
Victor Mukubvu | Mitsubishi Electric
"The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning."
Giuseppe Veturi | Havas Media Network
"We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place."
Arnold Vieriu | Tribal Worldwide
"With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis."
Yana Bushmeleva | Fashionbi
"We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts."
Nick Radclyffe | CEO at Hype Lab
"On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data."
Dorra Lunet | Hanging Gardens Agency
"Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses."
Mohamed El-Daly | Create Media
"Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm."
Caitlin Duffy | Roisin Consulting
"Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow."
Declan Seachoy | Trades Union Congress
"Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market."
Victor Mukubvu | Mitsubishi Electric
"The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning."
Giuseppe Veturi | Havas Media Network
"We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place."
Arnold Vieriu | Tribal Worldwide
"With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis."
Yana Bushmeleva | Fashionbi
"We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts."
Nick Radclyffe | CEO at Hype Lab
"On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data."
Dorra Lunet | Hanging Gardens Agency
"Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses."
Mohamed El-Daly | Create Media
F. Onboarding
How to track TikTok engagement rate in Socialinsider
Sociainsider’s social media analytics, competitors analysis tools allow you to measure social media performance, run audits, and compare performance.
Start by creating a trial account to Socialinsider
Add your competitors and connect the profiles you manage
Get all the engagement metrics for any TikTok business account
Compare your performance against your top competitors
Perform a cross-channel analysis to evaluate your TikTok performance.
Resource preview - Type1
Get competitive insights and explore social media analytics metrics
Competitor analysis and benchmarks
Perform a detailed competitor analysis to gain insights on industry trends and best practices.
View more
Social media analytics and reports
Get the best social media dashboard to analyze your social media performance and gain a competitive advantage
View more
Posts tagging
Automatically tag social media posts based on keywords or topics. Get insights about different content pillars’ performance and optimize your strategy based on the results.
View more
Social media data integration
Leverage large social media data sets to add more value to your products and increase your business.
View more
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Analyze your brand performance across all social media channels
Access social media competitive intelligence and benchmarks.
Competitor Analysis
Get advanced social media analytics and reporting.
Social Media Analytics
Identify top content pillars to uncover hidden patterns
Social Media Content Analytics
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FREE social media engagement rate calculators
Facebook engagement calculator
Instagram engagement calculator
TikTok engagement calculator
YouTube engagement calculator
LinkedIn engagement calculator
X (Twitter) engagement calculator
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FREE social media engagement rate calculators
Beauty & Personal Care
Beauty & Personal Care Social Media
Worldwide Q2 2023
Ecommerce
Ecommerce Social Media
Worldwide Q2 2023
Education
Education Social Media
Worldwide Q2 2023
Fashion Care
Fashion Social Media
Worldwide Q2 2023
Beverages Care
Beverages Social Media
Worldwide Q2 2023
FMCG Food Care
FMCG Food Social Media
Worldwide Q2 2023
Resource preview - Type5
Perfect fit for digital agencies!
Socialinsider stands out as a comprehensive social media management tool with ample analytics capabilities. A powerful feature mix for handling multiple brands and clients. Perfect fit for digital agencies!
Mina Ionescu, Head of Digital at VMLY&R Global
Easy to use, clean UI
Great stats, amazing support. Good tool to have in your arsenal
Dennis Yu, Writer at Adweek | USA
Great service, great support
We are a small business who handles over dozens of companies' social media. One of them requested historical data of 3 years back. I was looking for social media analytics software and then I found Socialinsider.I was almost giving up on getting old data for our client but SocialInsider made it happen! The analytics are very detailed and I got most of the elements I needed. The software is very easy to use. And the customer service is superb. I highly recommend their service.
Ritsuko Tsunashima-Kukonu | USA, Social Media Marketer & Founder at Poohko Hawaii
Great tool for content creation
Socialinsider is a great social media analytics and reporting tool. With one click you can build a massive report which can be downloaded as a PDF and PPT file. This tool offers useful insights that we can't get from Facebook native. It has a simple interface and allows me to create comparisons and benchmarks against the competition. Their support is outstanding and they develop new features at a rapid pace
Vanda Chan, Digital Marketer & Founder at ProudLab | Malayasia
Awesome support
I discovered Socialinsider before launching my book. I was looking for a content explorer tool and Socialinsider was a perfect fit. As a business owner I don't have time and energy to work with an agency, so I'm constantly looking to find the right tools which can help me reach more clients. Socialinsider is easy to use and now I have access to more information than on Facebook, Instagram, and Twitter's own analytics.
Olimpia Mesa, Author & Founder at How People Learn Book | Romania
H. Frequently asked questions
Frequently Asked Questions
Got a question? We've got answers.
What is TikTok analytics?
TikTok analytics refers to collecting and analyzing data from your TikTok account. If you’re a marketer, business owner or content creator, this helps you better understand your performance and improve your TikTok marketing strategy.
TikTok analytics include metrics such as followers, profile views, video views, engagement rates, hashtag performance and audience demographic. You can find these basic metrics in TikTok’s native analytics app.
However, there’s a whole world of TikTok insights available—which is where third party tools like Socialinsider come in. By expertly evaluating which posts perform well, who your content is reaching, how this audience behaves, what competitors are up to and (the holy grail) what makes a TikTok go viral, you can leverage TikTok analysis to optimize your strategy and get the best results from your marketing efforts.
When do TikTok analytics update?
Unlike other social media platforms, it’s not really enough to do your TikTok reporting on a weekly or monthly basis. Tik Tok changes so rapidly that you’ll probably want to check analytics every day.
If you want to track TikTok live metrics, keep in mind that analytics are updated every 24 hours, usually at midnight UTC—meaning the data you are seeing could be up to a day old. For up-to-date performance tracking, try to check in when you know the data is fresh.
I. CTA Section
Are you ready to skyrock your TikToks?
Run TikTok audits, get competitors' data and insights, and focus on creating viral TikToks. Analyze any public TikTok profile and get real-time insights.
J. Action Card
2025 Social Media Benchmarks
Discover social media benchmarks that will help you evaluate your social performance and optimize your strategy!
K. Available platforms
We offer social media data for the following platforms:
