CUSTOMER STORY

How Watersky Digital gets social media insights in a matter of a few minutes

With Liana Mkrtchyan, Digital Analyst at Watersky Digital

Watersky Digital
Company

Watersky Digital is a Digital Marketing Consultancy. They deliver a unique, hands-on-approach learning system for digital managers in Digital Marketing Basics, SEO, SEA, eCommerce, Website, UX, and Social Media.

Headquarter

Hamburg, Germany

Results
  • No more manual work on getting social media insights
  • Bringing more worthy results to their clients
  • Getting social media insights in a matter of minutes
Key Features Used

Watersky Digital is a digital marketing consultancy company. They deliver a unique, hands-on-approach learning system for digital managers in Digital Marketing Basics, SEO, SEA, eCommerce, Website, UX, and Social Media.

We had a talk with Liana Mkrtchyan, Digital Analyst at Watersky Digital, to better understand how they use Socialinsider and how they were able to improve their activity afterward.

We discovered that the team from Watersky Digital has needs that change based on their on-going projects. Knowing that Socialinsider has plenty of flexibility, there is no surprise that they have great results since they started using this tool.

Challenge

  • Spend too much time on manual work for analytics
  • Create more in-depth social media reports
  • Add competitive insights to their clients’ reports

Previously, the team was doing a lot of manual work on social media analysis, which was very tiresome. Moreover, working this way meant that there were bigger chances of making a few mistakes along the way.

“The analysis was mostly done manually, which was very time consuming and was also increasing the possibility of making some mistakes along the way.”

Liana Mkrtchyan, Digital Analyst at Watersky Digital

Without the social media analytics features provided by Socialinsider, the team would still spend too much time digging for data and then analyze it. Not a lot of time left for the other essential things needed in their workspace.

Ultimately, remarkable results cannot come from a team that spends hours and hours doing reporting work manually.

The competitive advantages with Socialinsider

  • Effective customer support
  • Create social media reports in minutes
  • Easy to get actionable insights

Watersky Digital chose Socialinsider as they found in this product the flexibility they needed. The agency also prefers our social media analytics and reporting tool because it offers the ability to find insightful data. As a matter of fact, the very in-depth data that Socialinsider provides helps the team understand the performance trends.

“Socialinsider offers a very user-friendly interface and effective customer service. We have found that, for instance, the team is quick to answer via live chat.”

Liana Mkrtchyan, Digital Analyst at Watersky Digital

Their team uses our tool every week to create reports for their clients. They look at user engagement and the number of followers, but they also want to discover exciting trends in the industry they want.

“We use Socialinsider metrics such as user engagement or fanbase size and to observe some interesting trends in the industry we are analyzing. As we build capabilities, we also foresee other metrics such as social media post insights becoming useful to us. We use the tool on a weekly basis.”

Liana Mkrtchyan, Digital Analyst at Watersky Digital

Results

  • No more manual work on getting social media insights
  • Bringing more worthy results to their clients
  • Getting social media insights in a matter of minutes

By using Socialinsider, Watersky Digital has managed to save a lot of time that they previously spent gathering data manually. Now, they handle their time better, properly to their needs.

“Socialinsider gave us the opportunity to decrease the amount of manual work that was previously required for creating the reports for clients. This, in turn, helped us save a lot of time doing social media analysis.”

Liana Mkrtchyan, Digital Analyst at Watersky Digital

Watersky Digital found in Socialinsider the perfect tool that matches their needs. Having the right amount of flexibility and granularity that they were searching for, the results have come accordingly to their needs.

They don’t have to spend a lot of time doing the manual work anymore, which was really time-consuming. They can now spend more time bringing value to their clients, while Socialinsider brings value to their business.

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