Outperform your competitors on social media
Get a social media competitor analysis in seconds and see what your competition is doing on social.
Leader in Social Media Analytics Category
High Performer social media analytics tool for brands and businesses.
Competitor analysis
Perform a social media competitor analysis like a pro
Get an overview of your competitors’ social media performance by running a head-to-head social media competitive analysis.
Use Socialinsider’s social media competitive analysis tools to discover your competitors’ weakest and strongest strategy points and gain a competitive advantage.
Social media benchmarks
Benchmarks against industry, competitors, or brands you admire
Add competitive context to your social media data by digging into in-depth social media benchmarks.
Leverage industry and competitive social media analytics to understand better how your brand’s social performance stacks up against your market.
“We`ve started using Socialinsider to Create comprehensive competitor analysis.“
Grady Andersen, Founder at pavdy
Cross-channel analysis
Understand what’s working and what’s not for your niche
Use a social media competitor analysis tool to understand what is your competitor’s best-performing platform and see how their metrics stack up against yours.
Leverage competitors’ social media data to identify future trends and optimize your strategy.
Post analytics
Analyze social media content based on keywords or topics
Categorize social media content from competitors based on keywords, topics, or hashtags. Use the best social media competitor analysis tool to identify gaps in your strategy.
Identify the top-performing social posts from each content category and analyze what makes them successful: social platform choice, caption length, or content formats.
Analyze social media performance with Socialinsider
Sociainsider’s social media analytics, competitors analysis tools allow you to measure social media performance, run audits, and compare performance.
Start by creating a trial account to Socialinsider
Add your competitors and connect the profiles you manage
Get all the engagement metrics for any social media business account
Compare your performance against your top competitors
Perform a cross-channel analysis to evaluate your social media performance.
Get competitive insights and explore social media analytics metrics
What they say about us
Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm.
Caitlin Duffy | Roisin Consulting
Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow.
Declan Seachoy | Trades Union Congress
"Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market."
Victor Mukubvu | Mitsubishi Electric
The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.
Giuseppe Veturi | Havas Media Network
We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.
Arnold Vieriu | Tribal Worldwide
With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.
Yana Bushmeleva | Fashionbi
We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.
Nick Radclyffe | CEO at Hype Lab
On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.
Dorra Lunet | Hanging Gardens Agency
Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.
Mohamed El-Daly | Create Media
Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm.
Caitlin Duffy | Roisin Consulting
Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow.
Declan Seachoy | Trades Union Congress
"Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market."
Victor Mukubvu | Mitsubishi Electric
The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.
Giuseppe Veturi | Havas Media Network
We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.
Arnold Vieriu | Tribal Worldwide
With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.
Yana Bushmeleva | Fashionbi
We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.
Nick Radclyffe | CEO at Hype Lab
On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.
Dorra Lunet | Hanging Gardens Agency
Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.
Mohamed El-Daly | Create Media
Frequently Asked Questions
Got a question? We've got answers.
Why run a social media competitor analysis?
How to conduct a social media competitive analysis?
To simplify competitor research, you can use a social media competitive analysis tool like Socialinsider, which offers social media industry benchmarks besides competitive insights.
What data to integrate into a social media competitor analysis report?
A more in-depth look at competitive social media analytics is helpful in identifying your competitor’s social media strategies, given that a limited series of metrics monitored may not always offer the most accurate insights since different brands can have different objectives.
How to create a social media competitor analysis report
Clarify whether you aim to improve engagement, increase followers, or analyze content trends. This determines which metrics (e.g., engagement rate, follower growth) to prioritize.
2. Identify Competitors
Select 5–10 competitors using tools like Google Search, industry reports, or social listening platforms. Include both direct and indirect competitors.
3. Collect Data
Track these metrics for each competitor:
- Platform presence: Which networks they use most actively.
- Content strategy: Post types (videos, carousels), frequency, and themes.
- Engagement: Likes, comments, shares, and sentiment analysis.
- Audience demographics: Age, location, and interests.
4. Analyze Performance
Compare competitors’ strengths (e.g., viral video campaigns) and weaknesses (e.g., low response rates to comments). Identify patterns in their top-performing content. Social media analytics platforms like Socialinsider are especially helpful for this step.
5. Create a SWOT Framework
Summarize findings using:
- Strengths: What competitors do well (e.g., high-quality tutorials).
- Weaknesses: Gaps in their strategy (e.g., inconsistent posting).
- Opportunities: Trends they haven’t capitalized on (e.g., TikTok Reels).
- Threats: Their advantages over your brand (e.g., larger influencer partnerships).
6. Generate Recommendations
Propose actionable steps based on insights, such as adopting successful content formats or posting at optimal times identified in competitor analysis.
7. Report Template
Use a structured format:
- Executive summary
- Competitor profiles
- Metrics comparison charts
- SWOT analysis
- Strategic action plan.
Which tools can I use for competitor analysis in social media?
What role does social media play in competitive intelligence?
- Trend spotting: Viral posts or sudden spikes in engagement can signal emerging market shifts.
- Performance metrics: Engagement rates, share of voice, follower growth, and ad spend estimates help benchmark your position.
- Public feedback loop: Social comments, reviews, and user-generated content reveal how customers perceive competitors.
- Ad libraries: Platforms like Facebook Ad Library and TikTok Creative Center let you see live and historical ads from competitors.
- Partnership spotting: Monitoring tagged posts, mentions, and influencer collaborations reveals competitor alliances.
Bottom line: Social media isn’t just a marketing channel, it’s a living database of competitor moves, customer sentiment, and market shifts. When monitored systematically, it transforms from a promotional tool into a strategic early-warning system for decision-making.
Ready to optimize your social media strategy with competitive insights?
Get competitive insights, compare social media performance, and download competitive reports in seconds.