From manual reporting to board-ready insights: Nox Sport’s social media analytics transformation

Nox Sport is a growing brand in the sporting goods industry, competing in a fast-moving, highly competitive market where social media performance plays a key role in brand visibility and growth.

As the brand scaled its presence across platforms like TikTok, YouTube, and Instagram, the marketing team needed reliable social media data, clear competitive benchmarks, and board-ready reporting to understand how Nox Sport was performing compared to its competitors—and to turn insights into action.

Alfons Bastida, CMO at Nox Sport, shared how Socialinsider helped him and his team replace manual reporting, track competitor performance more effectively, and bring clear, actionable social media insights into monthly board meetings.

Challenge

• Missing TikTok and YouTube data
• Manual, patchwork reporting
• Board-ready insights were hard to produce

As the marketing team at Nox Sport scaled its social media efforts, reporting quickly became a challenge. The team relied on Semrush for social analytics, but key platforms like TikTok and YouTube were not supported, limiting their ability to understand performance across channels.

To fill the gaps, Alfonso and his team were forced into manual workflows—exporting dashboards, taking screenshots, and maintaining Excel files just to track TikTok performance for their own brand and competitors.

“We were using Semrush, but TikTok was not supported and YouTube was not supported. So we needed to move with something else.”

Alfons Bastida, CMO at Nox Sport

The issue became more urgent as social media reporting became a regular part of monthly board meetings. Leadership needed a quick, high-level overview of growth, engagement, and competitive position—without clutter or excessive detail.

“We needed something easy to manage reports because we have a monthly meeting with the board.”

Alfons Bastida, CMO at Nox Sport

The competitive advantage with Socialinsider

• All major platforms (TikTok, YouTube, etc.) in one place
• Aggregated competitor benchmarks across channels
• Instant, big-picture performance comparisons

After researching alternatives, testing multiple tools, and speaking with vendors, Alfonso chose Socialinsider for its cross-platform coverage and built-in competitive benchmarking. Unlike previous tools, Socialinsider brought TikTok, YouTube, and other social channels together in one place.

What stood out most was the ability to see aggregated data—followers, engagement, and growth—across all competitors, without jumping between platforms or spreadsheets.

“One of the things I liked from Socialinsider was the combined reporting and the benchmark with competitors.”

Alfons Bastida, CMO at Nox Sport

Socialinsider also made it easy to understand the big picture at a glance. Instead of analyzing each account individually, Alfonso could instantly see who was growing fastest, which brands had the highest engagement, and how Knox Sport compared overall.

“Having all the aggregated data from different social accounts was not that easy to find in other tools.”

Alfons Bastida, CMO at Nox Sport

Results

• Eliminated manual TikTok and Excel-based reporting
• Faster competitor and campaign insights month over month
• Real-time alerts turned insights into immediate action

With Socialinsider in place, Nox Sport eliminated the need for manual TikTok tracking and Excel-based reporting. Today, Alfonso relies on Socialinsider’s benchmark dashboards to prepare for board meetings and monitor competitor performance month over month.

The team can quickly identify which competitors are gaining momentum, spot engagement spikes caused by campaigns or ambassadors, and use those insights to adjust their own strategy.

“Now everything is aggregated and taken into account with Socialinsider, which is great.”

Alfons Bastida, CMO at Nox Sport

Socialinsider also helps the team move faster. Viral alerts notify them when competitors publish high-performing content—without needing to constantly log into the platform—so insights can turn into action immediately.

“The email notification when something goes viral is very helpful. You don’t have to proactively log in to see what’s going on.”

Alfons Bastida, CMO at Nox Sport

Company Info & Headquarters

Company: Nox Sport
Industry: Sporting Goods
Headquarters: Europe

“The tool is doing exactly what we need. So we’re very happy.”

Alfons Bastida, CMO at Nox Sport