Hourly is an insurtech company that's revolutionizing workers' comp insurance for small businesses. They are the only platform that seamlessly connects the dots between time tracking, payroll, and workers' comp insurance.

They built the platform to manage, pay, and insure the hourly workforce. They bring enterprise-level technology solutions to small and medium-sized businesses.

Ben Harborne, Head of Marketing at Hourly, gave us an overview of how the team uses Socialinsider to improve their social media strategy.

Challenge

• See how their competitors were growing
• Discover new tactics to implement
• Improve their strategy on social media

Being at the starting point of their business, the team from Hourly was incredibly grateful for a tool that could offer great social media insights into their industry.

“We're a new company, and we were looking for a way to see how other channels were growing so we could discover tactics that could work for us too. “

Ben Harborne, Head of Marketing at Hourly

Wanting to grow their business correctly, they knew that they needed to add some great value to the social platforms.

More than that, by analyzing the industry, they realized that being active on social was a must.

Without this information, they couldn’t have had the results they wanted, which would have meant more challenging work.

This means a lot of time spent doing research and manual work. Using a specific tool helped them save time and grow faster than other companies in the industry.

The competitive advantages with Socialinsider

• All-in-one platform for analytics and reports
• A powerful benchmarking feature
• The easiest social media analytics platform to use

Hourly chose Socialinsider as they found in this tool exactly what they needed. Some nice visuals are not enough when it comes to a tool like this one. Being easy to use and learn was a key element for their choice.

“Socialinsider had the best reports and was the easiest to use. We looked at some all-in-one social media platforms but found they were only strong in one or two areas, and for the most part, research and benchmarking were not one of them.”

Ben Harborne, Head of Marketing at Hourly

Moreover, Socialinsider provides the best social media reports for them, and this makes their work easier and more valuable at the same time.

They use our tool on a weekly basis to do social media competitors research and benchmarking. This way, they discover new things about their competitors while still growing their business in a very healthy way.

Results

• From 0 to 1700+ Instagram followers in less than a year, all organically
• Get content ideas from searching through competitors’ posts
• Quickly see top performing content on social media

With the help of Socialinsider, Hourly was able to grow a lot, all organically, in less than a year. This means a lot of improvement for their business.

“With Socialinsder, we've been able to grow from 0 to 1700+ IG followers and 0 to 700+ Twitter followers in about a year, all organically.”

Ben Harborne, Head of Marketing at Hourly

Also, by using the Benchmarking feature, they were able to see more insights about their competitors. This is very useful when you want to learn more about their strengths and weaknesses.

Knowing more about the other businesses in the industry, the team from Hourly could find more ideas for their own strategy.

Company

Hourly is an insurtech company that's revolutionizing workers' comp insurance for small businesses.

Headquarter

San Francisco, California, USA