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8 Reasons Why Businesses Are Using Instagram Stories In 2019

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8 Reasons Why Businesses Are Using Instagram Stories In 2019

If you haven't used Instagram Stories for your business till now, let me tell you that in 2019 this Instagram feature is a must!

According to Statistica, there are 500 million daily active Stories (January 2019) users worldwide, and with this feature, you can easily promote products, tools or anything you want to share with others.

Instagram Stories daily active users 2019

Creating stories can be a fun activity with a lot of benefits for your business. You can share as much as you want throughout the day — with as much creativity as you want. Also it’s a straightforward process.

In this article, you'll find out everything you need to know about making Instagram Stories part of your business strategy in 2019.

Make Instagram Stories Part Of Your Business Strategy In 2019

  1. How to upload an Instagram Story
  2. How to create an Instagram Stories strategy for your business
  3. 8 reasons why brands are using Instagram Stories
    3.1 Interact with your audience
    3.2 Repurpose your blog content
    3.3 Maintain visibility
    3.4 Transparency
    3.5 Use real-time marketing
    3.6 Stay top of mind
    3.7 Run Instagram Stories Ads
    3.8 Increase your Instagram engagement

#1. How to upload an Instagram Story

All you have to do is to follow these five steps:

  1. Tap the camera button icon in the top left-hand corner of the screen to access the Instagram Stories camera.

  2. You’ll have the option to take a photo, or tap and hold to record a video. To choose a photo from your phone's library or gallery, swipe up anywhere on the screen. Plus, you’ll have these options:

  • Go live
  • Tap to write
  • Take a normal picture
  • Boomerang
  • Focus on a person face
  • Superzoom - create dramatic videos
  • Rewind - Play videos in reverse
  • Hands-free - take a video without having to tap and hold.
  • Stop motion - Make a video using a series of individual photos.
  1. Once you’ve captured a photo, video, or Boomerang, you can use Instagram Stories’ editing features—to draw, add text or a sticker to your photo or video.

  2. Tap Undo to remove a drawing effect or Done to save it.

  3. If you’re not happy with your post, hold and drag elements you’d like to get rid of into the trashcan icon at the bottom of the screen or tap the X icon in the upper left-hand corner to delete the entire post.

Upload your Story

#2. How to create an Instagram Stories strategy for your business

Within the world of social media marketing, and especially within the world of Instagram, Instagram Stories is an important place for your business or brand to show up. Among all the social platforms, Instagram is where people engage the most.

It’s necessary to have a strategy in place for sharing content if you’re using Instagram Stories, especially if you are using this feature for your business.

If you want to obtain more followers and grow your reach, you'll have to invest your time in creating an Instagram Stories strategy. Start communicating with other people, build relationships, and comment on others’ content.

Tyler J. McCall: "You can repurpose content from other platforms. You might turn a quote from a podcast or captioned video into a fun graphic. Or repurpose a blog post into a talking-head video on Instagram Stories that highlights the bullet points from the blog post."

When you end your story, build anticipation for what’s next and make a clear call to action that reflects what you want people to do after watching your story.

For example, you can ask people to send you a direct message if they want to know more about your story topic or want to find out what happened. Or you can invite them directly on your website for more product details.

#3. 8 reasons why brands are using Instagram Stories

3.1. Interact with your audience

With Istagram Stories, you can either interact with your audience or reach a new one.
Even if your stories last for 24 hours, the advantage is that not only those who follow you will be able to see them, that means Instagram stories are discoverable, and people who don’t follow you can see your posts too. This can be a great opportunity to reach a new audience and express your ideas more uniquely.

Also you can play a little with this opportunity and share exclusive product details, or ask your followers questions.

Interact with your audience

Once you hit 10k followers with an Instagram Business account, you get access to swipe-up links, which makes it even easier to drive traffic to your site.

All you have to do is to be creative, use an aesthetic photo/video with a significant message and don’t forget one important thing:through your story, you send a message

3.2. Repurpose your blog content

Repurpose content will strengthen your brand's reputation and also encourage your audience to convert. Also increases your chances to be heard.

If you have a piece of content that did well on another platform you can recreate the content and share it with your Instagram Story. Make some really good photos and tell your business story through them.

Repurpose your blog content

3.3 Maintain visibility

As you know the stories of users that you follow appear at the top of your feed with a colorful red ring to indicate that there is a New Story published. The same happens when you publish something, and if your current story is over because the 24h have passed, now it's time for a new one. You need to be visible.

3.4. Transparency

Try showing some behind-the-scenes videos to give a taste of the people behind your products and their personalities. Make a video of you and your team while you are working, or take a photo during your break, try to make your customers part of your everyday moments.

3.5. Use real-time marketing

Instagram Stories encourages the use of real-time marketing - create an Instagram strategy focused on current, relevant content and immediate feedback from customers. Posting live during an event or sale can encourage more people to attend.

3.6. Stay top of mind

Instagram stories feature was launched in August 2016, and this feature made a significant impression on Instagrammers where more than 300 million accounts are using Instagram Stories, "one-third of the most viewed stories come from businesses, and one in five stories gets a direct message from its viewers." - according to Instagram internal data.

Moen Instagram Stories

3.7. Run Instagram Stories Ads

In March 2017, Instagram released the Instagram Story ads feature to all business accounts. This option lets your business use targeting and reach capabilities that make your ads personally relevant to the people you want to reach.

You can use Ads Manager, Creative Hub or the API to run ads on Instagram Stories.

With the Ads Manager, you can follow these 8 steps to create Instagram Stories Ads:

  • Go to Ads Manager.
  • Click Create.
  • Select the Reach, Video views, Conversions, App installs, Lead Generation or Traffic objective.
  • In the Ad Set section, click Placements.
  • Select the Edit Placements, then select the Instagram placement.
  • Click Stories.
  • Follow the rest of the steps to continue building your ad campaign.
  • Click Confirm to publish your changes when it's done.

Instagram stories ads

3.8. Increase your Instagram engagement

The new Instagram algorithm update prioritizes the accounts that post stories. The more you post stories on Instagram, the more your posts will show up in the feed.

Instagram is one of the best places to market your brand online visibly and nicely, gain a loyal following, and build a community that supports your business.

If you want to boost Instagram engagement in 2019, you have to follow these 12 steps, and you will see the difference.

  • Complete your Instagram bio
  • Add some fun to your posts
  • Maintain a schedule
  • Add a location every time you post
  • Reply to your DMs
  • Start conversations with Instagram Stories Stickers
  • Use branded hashtags
  • Take a look at your analytics
  • Stick with one Instagram filter
  • Write longer Instagram captions
  • Use Correct Instagram Size Images
  • Include a link in your Instagram bio

Continue reading: 12 Steps To Boost Instagram Engagement In 2019

Final thoughts

Be a storyteller, tell stories about your product and services, share your ideas with the community, discuss blog posts, add tutorials on how to solve problems or everything you want to share with others.

Instagram enables you to show off your ideas in a creative way. Document your journey with Stories to make your brand approachable.

Originally written April, 11, 2018. Last updated Feb.13 , 2019.

Get Stories insights with Socialinsider! Increase your Stories reach and engagement, and understand what to post more and how often.

Related articles:

  1. 12 Steps To Boost Instagram Engagement In 2019
  2. How To Repurpose Blog Content For Social Media
  3. 5 Most Effective Instagram Metrics To Track In 2019
  4. Selling On Stories: How To Prepare For The Instagram Shoppable Story Stickers
Maria Ganta

Maria Ganta

Marketing Coordinator @ Socialinsider

I love to explore the world and learn new things. I like to consider myself an optimist, a social media addict and a storyteller with a lot of imagination.

8 Reasons Why Businesses Are Using Instagram Stories In 2019
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