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The average video view rate on LinkedIn varied depending on profile size in 2022.

The highest value for the average video view rate on LinkedIn reached 20% for the accounts with a follower count between 5.000 - 10.000.

The lowest average video view rate on LinkedIn indicated 12.5% for the accounts with a follower count of 100.000 or more.

The average engagement rate per post by impressions by number of followers on LinkedIn started off high and ended the year with lower values for every type of content.

For native documents, the average engagement rate per post by impressions on Linkedin reached the highest value, of 2.7%, for the accounts with a follower count between 0-5.000.

When it comes to posts with images on LinkedIn, the average engagement rate per post by impressions reached 3.5% for the profiles with the lowest follower count, between 0 and 5.000.

For posts with videos, the average engagement rate per post by impressions mounted to 3.2% for the profile sizes with a number of followers between 0 and 5.000.

The share link posts on LinkedIn recorded the highest high of 4% for the accounts with a follower count between 0-5.000.

The average engagement rate per post by link insertion on LinkedIn varies depending on the post type.

For images with links, the average engagement rate per post by link insertion is 0.43%. In the case of videos with links, the average engagement rate per post by link insertion is 0.37% on average.

When it comes to share links on LinkedIn, the average engagement rate per post by link insertion is 0.27%, while the one for native documents with links is 0.26%.

The average engagement rate per post by link presence by post type shows higher values for the posts without links.

The lowest value of average engagement rate per post by link presence by post type is for native documents that feature links, indicating 0.27%.

The highest values of average engagement rate per post by presence by post type is for images on Linkedin that feature links, having 1.2%.

The median likes by number of followers on LinkedIn is the highest for images, for accounts that feature a follower count between 50.000 - 100.000.

For native documents, the highest median likes by profile size is 32 for accounts with a number of followers between 50.000 - 100.000.

When it comes to images, the highest value for median likes is 35 for accounts with a follower count between 50.000 - 100.000.

The lowest median likes by profile size is for share links, for accounts with a follower count between 0-5.000, with a value of 5.

The median comments by number of followers on LinkedIn is the highest for images, for accounts with a profile size between 50.000 - 100.000.

For native documents, the median comments raised to 2 for accounts with a follower count of 50.000 - 100.000.

When it comes to images, the median comments increased to 5 for profiles with a number of followers between 50.000 - 100.000.

The lowest median comments was registered for share links on LinkedIn, with a value of 0.3%, for accounts with a follower count between 0 and 5.000.

The LinkedIn average impression rate is the highest for native documents and images, for profiles with a follower count between 0 - 5.000.

Native documents and images have the highest average impression rate (40%) for accounts ranging between 0 - 5.000 followers.

Videos on LinkedIn have the highest average impression rate (35%) for follower counts varying between 0 - 5.000.

The same happens for share links on LinkedIn, with an average impression rate of 22%.

The average engagement rate per post by number of followers varied a lot in 2022, being the highest for accounts with the smallest number of followers.

For native documents, the highest average engagement rate is 0.9% for accounts with a follower count between 0 - 5.000.

For the same type of profile size, the highest average engagement rate for images reached 1.2%.

When it comes to videos on LinkedIn, the highest average engagement rate is 0.91% for accounts with a number of followers between 0 - 5.000.

The same happens for share links. They have the highest average engagement rate for profiles with a follower count between 0 - 5.000, indicating 0.6%.