TikTok Engagement Benchmarks 2026

Data-backed insights from 2M videos across 214.507 TikTok profiles — so you know exactly where you stand.

What's inside the report?

A comprehensive look at what's driving performance on TikTok in 2026, broken down page size, and growth metric.

4.20% - TikTok Engagement Is Holding Strong

–23% - TikTok Views Decline Overall

+40% — Posting Frequency Increased Across All Account Sizes

–33% — Audience Growth Slows Across TikTok

TikTok Engagement Benchmarks Report

Report available in English only.

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EXPERT VOICES

The report includes commentary from social media managers at Nestlé, MCoBeauty, Burgerism, and more

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Melody Doffman
Social Media Manager, Nestlé
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The kind of content that is most likely to be shared on TikTok today is increasingly long-form content as part of an ongoing series. Much like how aud... Read more
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Malene Hold
Senior Manager Social & Content, MCoBeauty
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Increasing frequency is really about finding the balance between visibility and value. There’s no point posting every day if the quality drops - audie... Read more
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Sophie Hill
Social Media Manager, Burgerism
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Content has to be more strategic - thinking about hooks, storytelling and even SEO. And that’s where smaller accounts often struggle, as they’re eithe... Read more