LinkedIn Engagement Benchmarks 2026

Data-backed insights from 1.3M posts across 16,645 business pages — so you know exactly where you stand.

What's inside the report?

A comprehensive look at what's driving performance on LinkedIn in 2026, broken down by format, page size, and growth metric.

7.00% - Native Documents Lead Engagement

+9% Multi-Image Posts Drive Likes

4,845 Polls Win Impressions at Scale

–36% Video Views in Decline

4×/mo Video Posting Doubled

LinkedIn Engagement Benchmarks Report

Report available in English only.

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EXPERT VOICES

The report includes commentary from social media managers at Slack, Semrush, Lego, and more

JH
Julia Holmqvist
Social Media Manager, Semrush
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Document posts perform well because they behave like 'free value' — LinkedIn audiences actively look for practical takeaways like reports, frameworks,... Read more
CS
Casey Smith
Sr. Social Media Manager, Slack
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Brands shouldn't fear repurposing content across multiple formats. Take your best videos and blogs and share them in the carousel format — don't put a... Read more
IM
Ivy Mullins
Social Media Manager, Born Social
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Multi-image posts satisfy the brain's desire for more — the carousel format creates discovery, which keeps users engaged longer and drives more likes ... Read more