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TikTok analytics tool ›Track the right metrics with powerful LinkedIn analytics data
Unlock better social media strategies with Socialinsider’s premium LinkedIn analytics tool. Get real-time insights and up your LinkedIn marketing plan.
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LinkedIn KPIs
Get all your LinkedIn metrics in one single dashboard
Oversee key LinkedIn metrics such as engagement, impressions, post clicks, video views, and many more. Gain insight into your LinkedIn campaigns and replicate successful content ideas. Leverage a powerful LinkedIn analytics tool to automate your reporting and save time.
LinkedIn post analytics
Understand which posts perform best
Identify your best-performing posts by keeping an eye on your LinkedIn content analytics. Improve your LinkedIn strategy with advanced analytics that reveal your audience's preferred content format and messaging.
LinkedIn audience insights
Gain insights into your LinkedIn audience
Track key LinkedIn audience insights like follower job title, industry, and company size, that will help you shape an improved strategy. Discover the markets where your brand shines the most to create targeted campaigns and increase your brand exposure.
Cross-channel analysis
Understand why LinkedIn is top-performing
Compare your LinkedIn analytics to other social media accounts using cross-channel analysis. Run a LinkedIn analysis to spot areas of improvement and pinpoint the post types that can help you improve your metrics.
What they say about us
“Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm.”
“Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow.”
“Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market.”
“The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.”
We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.
“With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.”
“We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.”
On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.
“Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.”
“Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm.”
“Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow.”
“Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market.”
“The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.”
We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.
“With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.”
“We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.”
On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.
“Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.”
All the analytics tools you need in one place
Frequently Asked Questions
Got a question? We've got answers.
What are LinkedIn analytics?
LinkedIn analytics refers to data that is used to evaluate a LinkedIn page’s content performance and overall strategy effectiveness. It includes several areas of analysis, such as posts’ metrics and audience demographics.
Why is tracking LinkedIn analytics important?
Analytics data for LinkedIn plays a crucial role in strategy optimization, offering insights into what is working and what’s not and revealing what the most effective LinkedIn content looks like. Having a data-driven marketing approach is beneficial from multiple perspectives, among which the greatest advantages being:
- a deep understanding of your audience’s content preferences and the ability to adapt to your followers’s needs quickly;
- identification of best practices that can be leveraged to gain a competitive advantage;
- facilitation of ROI calculation, allowing you to orient your focus and budget toward those campaigns that drive the best results.
How to access analytics for LinkedIn?
LinkedIn performance insights are available both through the platform’s built-in analytics dashboard and through a third-party LinkedIn data tool. To see your LinkedIn page analytics within the native platform, go to your company’s LinkedIn profile and select Analytics from the left-sided menu. Here, you’ll find metrics related to content, visitors, competitors, and much more.
Why use a third-party app instead of LinkedIn’s native analytics?
The great advantage of an external tool is its capacity to offer additional, more in-depth data compared to the native LinkedIn analytics platform.For example, with Socialinsider, you gain access to insights related to the best time to post, engagement by content type, top posts, engagement evolution, and more. On top of that, Socialinsider also offers additional features, such as history post data, to discover which were your most effective campaigns and strategies in the long run.
What are the best tools to get LinkedIn analytics?
Your choice of a LinkedIn analytics solution should be based on your reporting needs.
- Among the best tools for LinkedIn data available on the market at the moment, you’ll find:
- Socialinsider - for analytics and reporting
- Sprout Social - for social media management
- Brand24 - for social media monitoring
What are some key features of Socialinsider’s LinkedIn analytics dashboard?
Offering solutions beyond basic reporting, Socialinsider facilitates strategy optimization through its multiple layers of data analysis, such as its Campaign feature for example. By allowing the analysis of posts based on keywords or topics through post tagging, Socialinsider provides powerful content insights, turning into a valuable resource for social media reporting.
What are the most important KPIs you should monitor?
Among marketers’ top KPIs worth tracking when doing social media reporting is the following data:
- engagement;
- impressions,
- audience demographics
How to generate a LinkedIn analytics report?
To export your LinkedIn KPIs, you can either download your data within the platform’s analytics unit, which allows only a CSV format download or use a third-party analytics tool, which enables more reporting layouts, including PPT and PDF.