The benchmark at a glance
- Telecom brands that posted
- 41Brands
- Followers per brand
- 2.43MAvg.Median 1.27M
- Engagements per brand
- 375kAvg.Median 44.2k
- Engagement rate per brand
- 0.58%Avg.Median 0.091%
Top 10 Telecom brands
Sort by any column. Q3 2026, across all platforms.
| Rank | Brand | ||||
|---|---|---|---|---|---|
| 01 |  Sky NewsPosted on Facebook and Instagram | 13.3M | 10.9M | 3,249 | 0.026% |
| 02 |  Airtel IndiaPosted on Facebook | 9.85M | 19k | 69 | 0.003% |
| 03 |  VerizonPosted on Facebook, Instagram, TikTok, X and YouTube | 9.41M | 377k | 57 | 1.52% |
| 04 |  AT&TPosted on Facebook, Instagram, TikTok, X and YouTube | 8.38M | 473k | 413 | 0.26% |
| 05 |  stc GroupPosted on Facebook, Instagram, X and YouTube | 8.19M | 51k | 648 | 0.005% |
| 06 |  TelkomselPosted on Facebook | 5.57M | 50.7k | 627 | 0.001% |
| 07 |  VivoPosted on Facebook | 5.25M | 6.36k | 30 | 0.004% |
| 08 |  Viettel TelecomPosted on Facebook | 4.59M | 223k | 207 | 0.023% |
| 09 |  T-MobilePosted on Instagram, TikTok, X and YouTube | 3.15M | 501k | 100 | 0.98% |
| 10 |  TurkcellPosted on Facebook | 2.75M | 5.66k | 67 | 0.003% |
Standout posts across the benchmark
The Telecom posts with the most engagements in Q3 2026, on any platform.
Reels on Facebook, Jul 17skynewsBREAKING: 'This World Cup has exceeded all expectations' Speaking alongside Donald Trump, FIFA president, Gianni Infantino, has praised the success of this year's World Cup, saying
190,385 engagements View post (opens in a new tab)
Video on TikTok, Jul 16
T-MobileDining Rewards are always on the menu with T-Mobile. Earn cash back at your favorite restaurants with the T-Life app.
159,435 engagements View post (opens in a new tab)- Video on TikTok, Aug 20 Verizon
Take it from the confessional queen herself, @Trinity Tatum. How will you spend your Verizon Dollars? 👇💵
138,359 engagements View post (opens in a new tab)
Platform breakdown
Averages per platform for Telecom brands in Q3 2026.
| Metric | TikTok | X | YouTube | ||
|---|---|---|---|---|---|
| Avg. engagement rate per post | 0.56% | 3.62% | 0.024% | 0.084% | 0.22% |
| Avg. posts per brand per week | 4.3 | 3.6 | 14 | 5.9 | 2.7 |
| Brands present on the platform | 14 | 8 | 30 | 13 | 16 |
Brands present on the platform: brands that posted at least once on the platform in Q3 2026 (July 1 – September 30, 2026).
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What worked on each platform
Where the Telecom engagements came from in Q3 2026, next to where brands posted.
| Platform | Engagements | Posts |
|---|---|---|
| 76.1% | 66.9% | |
| TikTok | 12.6% | 4.6% |
| 5.2% | 9.5% | |
| X | 4.7% | 12.2% |
| YouTube | 1.4% | 6.9% |
| Format | Engagements | Posts |
|---|---|---|
| Video | 64% | 52.4% |
| Image | 32.1% | 30.7% |
| Text | 2.3% | 6.1% |
| Carousel | 0.8% | 5.9% |
| Link | 0.6% | 4.4% |
| Other | 0% | 0.1% |
Observations
Written by AI from this report's data.
Facebook generated the largest share of Telecom engagement in Q3 2026, while TikTok earned more engagement share than its share of posts. Across formats, Video stood out, accounting for 64% of engagement from 52.4% of posts.
- Facebook drove 76.1% of engagement from 66.9% of posts, while Instagram contributed 5.2% of engagement from 9.5% of posts. TikTok also over-indexed, earning 12.6% of engagement from 4.6% of posts.
- Video accounted for 52.4% of posts and 64% of engagement across formats. Text, by contrast, represented 6.1% of posts but 2.3% of engagement.
- On TikTok, Video made up 100% of posts and had an average engagement rate of 3.616%. T-Mobile’s top Video post received 159,435 engagements.
How we calculate this
Every figure in this report comes from public social media data, collected by Socialinsider.
- Period
- The full calendar quarter July 1 – September 30, 2026 (Q3 2026). The data is refreshed every quarter.
- Brands
- The leading global Telecom brands and their official accounts on Instagram, TikTok, Facebook, X and YouTube. A brand counts as present on a platform if it posted there at least once in the period.
- Engagements
- Likes, comments and shares or reposts on a post, plus saves where the platform reports them.
- Engagement rate
- A post's engagements divided by the profile's followers at the time of the post, times 100. Averages are the mean across posts. Posts with an engagement rate above 100% are excluded as data errors.
- Per-brand figures
- Averages and medians are computed across the brands that posted in the period. A brand's engagement rate needs at least 10 posts.
- Platform figures
- Platform figures are shown only when at least 5 brands posted on that platform.
- Breakdowns
- The platform and format charts show each slice's share of all the industry's posts and engagements. Formats are grouped across platforms: Reels and videos count as Video, carousels and albums as Carousel.
- Observations
- The observations are written by AI from this report's numbers.