The benchmark at a glance
- Tech & Electronics brands that posted
- 58Brands
- Followers per brand
- 10.3MAvg.Median 2.74M
- Engagements per brand
- 679kAvg.Median 51.4k
- Engagement rate per brand
- 0.21%Avg.Median 0.11%
Top 10 Tech & Electronics brands
Sort by any column. Q3 2026, across all platforms.
| Rank | Brand | ||||
|---|---|---|---|---|---|
| 01 |  MetaPosted on Facebook, Instagram, X and YouTube | 124M | 4.52M | 367 | 0.27% |
| 02 |  Samsung GlobalPosted on Facebook, Instagram, X and YouTube | 55.8M | 694k | 659 | 0.13% |
| 03 |  ApplePosted on Facebook, Instagram, TikTok and YouTube | 51.1M | 7.58M | 100 | 0.72% |
| 04 |  GoProPosted on Facebook, Instagram, TikTok, X and YouTube | 47.9M | 3.15M | 375 | 0.070% |
| 05 |  LG GlobalPosted on Facebook, Instagram, TikTok, X and YouTube | 46.1M | 595k | 846 | 0.19% |
| 06 |  GooglePosted on Facebook, Instagram, TikTok and YouTube | 40.5M | 1.15M | 187 | 0.15% |
| 07 |  XiaomiPosted on Facebook, Instagram, TikTok, X and YouTube | 31.6M | 584k | 527 | 0.049% |
| 08 |  XBOXPosted on Facebook and YouTube | 27M | 1.23M | 461 | 0.030% |
| 09 |  Sony CorporationPosted on Facebook, Instagram, TikTok, X and YouTube | 27M | 4.79M | 274 | 0.46% |
| 10 |  MicrosoftPosted on Instagram, TikTok, X and YouTube | 20.7M | 112k | 68 | 0.060% |
Standout posts across the benchmark
The Tech & Electronics posts with the most engagements in Q3 2026, on any platform.
Video on TikTok, Aug 7
SonyIt’s now or never 🕷️ #Sony #SonyMusic #TameImpala #SpiderMan @Tame Impala
926,351 engagements View post (opens in a new tab)- Video on TikTok, Sep 9 apple
flow state #iPhoneDuo
787,850 engagements View post (opens in a new tab) 
Video on TikTok, Aug 28SonyChills watching @JENNIE’s “FALLEN ANGEL" music video 🪽🪽🪽 #Sony #JENNIE #FallenAngel
776,923 engagements View post (opens in a new tab)
Platform breakdown
Averages per platform for Tech & Electronics brands in Q3 2026.
| Metric | TikTok | X | YouTube | ||
|---|---|---|---|---|---|
| Avg. engagement rate per post | 0.29% | 0.62% | 0.046% | 0.092% | 0.089% |
| Avg. posts per brand per week | 4.5 | 3.3 | 5.4 | 5.6 | 6.9 |
| Brands present on the platform | 26 | 19 | 27 | 25 | 43 |
Brands present on the platform: brands that posted at least once on the platform in Q3 2026 (July 1 – September 30, 2026).
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What worked on each platform
Where the Tech & Electronics engagements came from in Q3 2026, next to where brands posted.
| Platform | Engagements | Posts |
|---|---|---|
| TikTok | 32.8% | 8.2% |
| 21.1% | 15.2% | |
| YouTube | 20.2% | 39.2% |
| X | 13.8% | 18.4% |
| 12.1% | 19% |
| Format | Engagements | Posts |
|---|---|---|
| Video | 77.8% | 71% |
| Text | 8.4% | 7% |
| Image | 7.7% | 10.5% |
| Carousel | 5.7% | 6.5% |
| Link | 0.3% | 4.4% |
| Other | 0% | 0.1% |
Observations
Written by AI from this report's data.
In Q3 2026, TikTok generated 32.8% of industry engagement from 8.2% of posts, while Instagram contributed 21.1% of engagement from 15.2% of posts. Video stood out across formats, accounting for 77.8% of engagement, and Instagram Image posts had the platform’s highest format engagement rate at 0.408%.
- YouTube had the largest share of posts at 39.2%, but those posts generated 20.2% of engagement. TikTok showed the reverse pattern: 8.2% of posts accounted for 32.8% of engagement.
- Video generated 77.8% of engagement from 71% of posts. Link was less effective by this measure, contributing 0.3% of engagement from 4.4% of posts.
- On Instagram, Image posts had a 0.408% average engagement rate, higher than Reels at 0.268%; Images made up 11.3% of Instagram posts, compared with 64.9% for Reels.
How we calculate this
Every figure in this report comes from public social media data, collected by Socialinsider.
- Period
- The full calendar quarter July 1 – September 30, 2026 (Q3 2026). The data is refreshed every quarter.
- Brands
- The leading global Tech & Electronics brands and their official accounts on Instagram, TikTok, Facebook, X and YouTube. A brand counts as present on a platform if it posted there at least once in the period.
- Engagements
- Likes, comments and shares or reposts on a post, plus saves where the platform reports them.
- Engagement rate
- A post's engagements divided by the profile's followers at the time of the post, times 100. Averages are the mean across posts. Posts with an engagement rate above 100% are excluded as data errors.
- Per-brand figures
- Averages and medians are computed across the brands that posted in the period. A brand's engagement rate needs at least 10 posts.
- Platform figures
- Platform figures are shown only when at least 5 brands posted on that platform.
- Breakdowns
- The platform and format charts show each slice's share of all the industry's posts and engagements. Formats are grouped across platforms: Reels and videos count as Video, carousels and albums as Carousel.
- Observations
- The observations are written by AI from this report's numbers.