The benchmark at a glance
- Restaurants brands that posted
- 43Brands
- Followers per brand
- 7.85MAvg.Median 2.24M
- Engagements per brand
- 800kAvg.Median 96.5k
- Engagement rate per brand
- 0.45%Avg.Median 0.16%
Top 10 Restaurants brands
Sort by any column. Q3 2026, across all platforms.
| Rank | Brand | ||||
|---|---|---|---|---|---|
| 01 |  McDonald'sPosted on Facebook, Instagram, TikTok, X and YouTube | 101M | 6.36M | 244 | 0.46% |
| 02 |  StarbucksPosted on Facebook, Instagram and TikTok | 55.3M | 10.7M | 181 | 1.12% |
| 03 |  Domino's PizzaPosted on Facebook, Instagram, TikTok and YouTube | 26.5M | 685k | 121 | 0.35% |
| 04 |  SubwayPosted on Facebook, Instagram, TikTok and X | 26M | 388k | 235 | 0.13% |
| 05 |  Taco BellPosted on Facebook, Instagram, TikTok and X | 16.2M | 950k | 275 | 0.23% |
| 06 |  Dairy QueenPosted on Facebook, Instagram, TikTok, X and YouTube | 13.8M | 258k | 225 | 0.14% |
| 07 |  Burger KingPosted on Facebook, Instagram, TikTok and YouTube | 12.4M | 1.34M | 171 | 0.45% |
| 08 |  Chipotle Mexican GrillPosted on Facebook, Instagram, TikTok, X and YouTube | 9.56M | 3.65M | 150 | 1.04% |
| 09 |  JollibeePosted on Facebook | 9.25M | 1.09M | 230 | 0.052% |
| 10 |  Krispy KremePosted on Facebook, TikTok and X | 8.54M | 997k | 211 | 1.67% |
Standout posts across the benchmark
The Restaurants posts with the most engagements in Q3 2026, on any platform.
Video on TikTok, Sep 14
Starbuckscat's outta the bag. see you 10.22. 🎙️@sirarthurmeows
904,437 engagements View post (opens in a new tab)
Video on TikTok, Sep 4Starbucksjust us confirming it is real. Peanuts + Starbucks merch drops 9/15, available while supplies last in select global coffeehouses and on Starbucks Shop.
863,422 engagements View post (opens in a new tab)- Video on TikTok, Aug 31 McDonald’s
we’ve truly entered the great Happy Meal era. SpongeBob x One Piece coming 9.15
810,503 engagements View post (opens in a new tab)
Platform breakdown
Averages per platform for Restaurants brands in Q3 2026.
| Metric | TikTok | X | YouTube | ||
|---|---|---|---|---|---|
| Avg. engagement rate per post | 0.48% | 1.43% | 0.048% | 0.19% | 0.60% |
| Avg. posts per brand per week | 4.8 | 3.2 | 3.8 | 2.5 | 1.9 |
| Brands present on the platform | 17 | 18 | 30 | 15 | 17 |
Brands present on the platform: brands that posted at least once on the platform in Q3 2026 (July 1 – September 30, 2026).
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What worked on each platform
Where the Restaurants engagements came from in Q3 2026, next to where brands posted.
| Platform | Engagements | Posts |
|---|---|---|
| TikTok | 49.1% | 17.9% |
| 38.5% | 25% | |
| 8.7% | 35.4% | |
| X | 2.8% | 11.5% |
| YouTube | 1% | 10.2% |
| Format | Engagements | Posts |
|---|---|---|
| Video | 71.9% | 50.4% |
| Image | 15.2% | 29.9% |
| Carousel | 10.8% | 9.3% |
| Text | 2.1% | 7.9% |
| Link | 0% | 0.5% |
| Other | 0% | 0.1% |
Observations
Written by AI from this report's data.
Restaurants’ engagement in Q3 2026 was concentrated on TikTok and Instagram: together, they accounted for 87.6% of engagement from 42.9% of posts. Video stood out across formats, generating 71.9% of engagement from 50.4% of posts.
- Facebook had the largest share of posts at 35.4%, but contributed just 8.7% of engagement. TikTok showed the reverse pattern, generating 49.1% of engagement from 17.9% of posts; Instagram also drew more engagement share than post share (38.5% vs. 25%).
- Video generated 71.9% of engagement from 50.4% of posts. Image was less efficient by this share comparison, contributing 15.2% of engagement from 29.9% of posts.
- On Instagram, Carousel had a 0.668% average engagement rate, higher than Reels at 0.391%, despite making up 16.9% of posts compared with Reels’ 38.4%.
How we calculate this
Every figure in this report comes from public social media data, collected by Socialinsider.
- Period
- The full calendar quarter July 1 – September 30, 2026 (Q3 2026). The data is refreshed every quarter.
- Brands
- The leading global Restaurants brands and their official accounts on Instagram, TikTok, Facebook, X and YouTube. A brand counts as present on a platform if it posted there at least once in the period.
- Engagements
- Likes, comments and shares or reposts on a post, plus saves where the platform reports them.
- Engagement rate
- A post's engagements divided by the profile's followers at the time of the post, times 100. Averages are the mean across posts. Posts with an engagement rate above 100% are excluded as data errors.
- Per-brand figures
- Averages and medians are computed across the brands that posted in the period. A brand's engagement rate needs at least 10 posts.
- Platform figures
- Platform figures are shown only when at least 5 brands posted on that platform.
- Breakdowns
- The platform and format charts show each slice's share of all the industry's posts and engagements. Formats are grouped across platforms: Reels and videos count as Video, carousels and albums as Carousel.
- Observations
- The observations are written by AI from this report's numbers.