The benchmark at a glance
- Finance & Banking brands that posted
- 66Brands
- Followers per brand
- 2.15MAvg.Median 416k
- Engagements per brand
- 388kAvg.Median 5.12k
- Engagement rate per brand
- 0.14%Avg.Median 0.060%
Top 10 Finance & Banking brands
Sort by any column. Q3 2026, across all platforms.
| Rank | Brand | ||||
|---|---|---|---|---|---|
| 01 |  State Bank of IndiaPosted on Facebook | 29M | 17M | 323 | 0.18% |
| 02 |  BinancePosted on Facebook, Instagram and X | 23.6M | 1.43M | 1,639 | 0.013% |
| 03 |  Itaú UnibancoPosted on Facebook, Instagram, TikTok, X and YouTube | 13.6M | 3.93M | 840 | 0.24% |
| 04 |  American ExpressPosted on Facebook, Instagram, TikTok, X and YouTube | 10.1M | 274k | 173 | 0.40% |
| 05 |  NubankPosted on Facebook, Instagram and YouTube | 8.47M | 520k | 201 | 0.18% |
| 06 |  CoinbasePosted on Facebook, Instagram, X and YouTube | 8.3M | 429k | 481 | 0.031% |
| 07 |  Capital OnePosted on Facebook, Instagram, TikTok, X and YouTube | 4.84M | 159k | 149 | 0.35% |
| 08 |  ChasePosted on Facebook, Instagram and X | 4.43M | 27k | 101 | 0.070% |
| 09 |  HDFC LimitedPosted on Facebook and X | 3.52M | 18.6k | 121 | 0.007% |
| 10 |  HSBCPosted on Facebook, Instagram and YouTube | 3.29M | 12k | 76 | 0.21% |
Standout posts across the benchmark
The Finance & Banking posts with the most engagements in Q3 2026, on any platform.
Reels on Facebook, Aug 15StateBankOfIndiaFrom the hands that feed our nation to the minds that reach for the stars. From those who heal, teach, build and compete to those who stand guard. Different journeys. One spirit. O
1,492,605 engagements View post (opens in a new tab)
Reels on Facebook, Sep 14StateBankOfIndiaFrom the first aarti, Ganpati Bappa brings with Him moments we cherish, traditions we hold close and memories we create together. Warm wishes to everyone as Ganpati Bappa graces us
1,426,761 engagements View post (opens in a new tab)
Reels on Facebook, Sep 14StateBankOfIndiaAs we welcome Bappa into our homes and hearts, may His blessings bring prosperity, wisdom and happiness to every new beginning. Wishing you and your loved ones a joyous and blessed
882,160 engagements View post (opens in a new tab)
Platform breakdown
Averages per platform for Finance & Banking brands in Q3 2026.
| Metric | TikTok | X | YouTube | ||
|---|---|---|---|---|---|
| Avg. engagement rate per post | 0.53% | 0.75% | 0.055% | 0.018% | 0.054% |
| Avg. posts per brand per week | 3.5 | 4.3 | 3.9 | 8.7 | 3.2 |
| Brands present on the platform | 27 | 7 | 44 | 23 | 31 |
Brands present on the platform: brands that posted at least once on the platform in Q3 2026 (July 1 – September 30, 2026).
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What worked on each platform
Where the Finance & Banking engagements came from in Q3 2026, next to where brands posted.
| Platform | Engagements | Posts |
|---|---|---|
| 68.4% | 29% | |
| TikTok | 12.5% | 5% |
| 11.7% | 15.9% | |
| X | 6% | 33.6% |
| YouTube | 1.4% | 16.5% |
| Format | Engagements | Posts |
|---|---|---|
| Video | 68.2% | 47.1% |
| Image | 24.2% | 22.7% |
| Carousel | 4.4% | 6.7% |
| Text | 2.4% | 16.1% |
| Link | 0.8% | 7% |
| Other | 0% | 0.3% |
Observations
Written by AI from this report's data.
Finance & Banking’s engagement was concentrated on Facebook, which generated 68.4% of engagement from 29% of posts; Video also stood out, accounting for 68.2% of engagement across formats. On Facebook, Reels led the platform’s formats by engagement rate, and the quarter’s top post was a StateBankOfIndia Reel with 1,492,605 engagements.
- X had the largest share of posts at 33.6%, but contributed 6% of engagement; Facebook generated the most engagement, with 68.4% from 29% of posts.
- Video delivered 68.2% of engagement from 47.1% of posts across formats. Text showed the opposite pattern, making up 16.1% of posts but 2.4% of engagement.
- On Facebook, Reels made up 41.4% of posts and had a 0.068% average engagement rate, compared with 0.051% for Image. The top Facebook post was a StateBankOfIndia Reel with 1,492,605 engagements.
How we calculate this
Every figure in this report comes from public social media data, collected by Socialinsider.
- Period
- The full calendar quarter July 1 – September 30, 2026 (Q3 2026). The data is refreshed every quarter.
- Brands
- The leading global Finance & Banking brands and their official accounts on Instagram, TikTok, Facebook, X and YouTube. A brand counts as present on a platform if it posted there at least once in the period.
- Engagements
- Likes, comments and shares or reposts on a post, plus saves where the platform reports them.
- Engagement rate
- A post's engagements divided by the profile's followers at the time of the post, times 100. Averages are the mean across posts. Posts with an engagement rate above 100% are excluded as data errors.
- Per-brand figures
- Averages and medians are computed across the brands that posted in the period. A brand's engagement rate needs at least 10 posts.
- Platform figures
- Platform figures are shown only when at least 5 brands posted on that platform.
- Breakdowns
- The platform and format charts show each slice's share of all the industry's posts and engagements. Formats are grouped across platforms: Reels and videos count as Video, carousels and albums as Carousel.
- Observations
- The observations are written by AI from this report's numbers.