Q3 2026 data

Fashion & Luxury social media benchmarks

How Fashion & Luxury brands performed on social media in Q3 2026, based on 12,223 posts from 84 brands.

Fashion & Luxury social media benchmarks
All industries

The benchmark at a glance

Fashion & Luxury brands that posted
84Brands
Followers per brand
11.3MAvg.Median 2.3M
Engagements per brand
2.1MAvg.Median 65.9k
Engagement rate per brand
0.29%Avg.Median 0.12%

Top 10 Fashion & Luxury brands

Sort by any column. Q3 2026, across all platforms.

Rank Brand
01
Louis VuittonPosted on Facebook, Instagram, TikTok, X and YouTube
114M4.91M 352 0.033%
02
Christian Dior CouturePosted on Facebook, Instagram, TikTok, X and YouTube
91.8M21.2M 733 0.16%
03
GUCCIPosted on Facebook, Instagram, TikTok, X and YouTube
89.3M26.8M 535 0.17%
04
Calvin KleinPosted on Facebook, Instagram, TikTok, X and YouTube
51.4M68.4M 826 1.04%
05
BurberryPosted on Facebook, Instagram, TikTok, X and YouTube
50.1M3.31M 267 0.16%
06
Dolce&GabbanaPosted on Facebook, Instagram, TikTok, X and YouTube
49.1M5.43M 500 0.16%
07
VERSACEPosted on Facebook, Instagram, TikTok, X and YouTube
43.4M496k 181 0.021%
08
H&MPosted on Instagram, TikTok and YouTube
40.3M3.55M 164 1.29%
09
Ralph LaurenPosted on Facebook, Instagram, TikTok, X and YouTube
30.8M4.23M 637 0.15%
10
BershkaPosted on Facebook, Instagram, TikTok and YouTube
28.3M4.54M 297 0.46%

Standout posts across the benchmark

The Fashion & Luxury posts with the most engagements in Q3 2026, on any platform.

  1. Carousel on Instagram, Aug 17 gucci

    Congratulations to Georgina Rodríguez and Cristiano Ronaldo on their wedding in Portugal. The couple and their children wore custom Gucci looks for the special day. Images courtes

    9,085,965 engagements View post (opens in a new tab)
  2. Video on TikTok, Sep 1 Calvin Klein

    The denim that looks good, no matter what. Sadie Sink in the 90s Straight Jean.

    4,904,352 engagements View post (opens in a new tab)
  3. Reels on Instagram, Sep 16 calvinklein

    Denim so good, you can’t sit still. mnijungkook in the 90s Straight Jean. A signature fit in a warm, mid-blue wash. Discover new denim fits on CalvinKlein.com

    3,912,777 engagements View post (opens in a new tab)

Platform breakdown

Averages per platform for Fashion & Luxury brands in Q3 2026.

Metric Instagram TikTok Facebook X YouTube
Avg. engagement rate per post 0.22% 1.26% 0.064% 0.17% 0.35%
Avg. posts per brand per week 8 4.1 5.9 7 2.8
Brands present on the platform 28 28 56 17 51

Brands present on the platform: brands that posted at least once on the platform in Q3 2026 (July 1 – September 30, 2026).

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What worked on each platform

Where the Fashion & Luxury engagements came from in Q3 2026, next to where brands posted.

By platform
Platform Engagements Posts
Instagram 56% 24.1%
TikTok 35.3% 12.3%
Facebook 4.2% 35.3%
X 2.6% 12.8%
YouTube 1.9% 15.5%
By format
Format Engagements Posts
Video 60.4% 54.5%
Carousel 32.4% 23%
Image 6.6% 15.7%
Link 0.4% 4.7%
Text 0.2% 1.5%

Observations

Written by AI from this report's data.

Instagram and TikTok generated most of the industry’s engagement, contributing 56% and 35.3% respectively. Video stood out across formats, earning 60.4% of engagement from 54.5% of posts, while Carousel also drew a larger share of engagement than posts.

  • Facebook accounted for the largest share of posts at 35.3%, but generated just 4.2% of engagement. Instagram produced 56% of engagement from 24.1% of posts, while TikTok delivered 35.3% of engagement from 12.3% of posts.
  • Video made up 54.5% of posts and 60.4% of engagement, while Carousel contributed 23% of posts and 32.4% of engagement. Image was less engagement-heavy, accounting for 15.7% of posts and 6.6% of engagement.
  • On Instagram, Reels had an average engagement rate of 0.301%, above Carousel at 0.207%; Reels made up 36.1% of posts compared with Carousel’s 45.9%.

How we calculate this

Every figure in this report comes from public social media data, collected by Socialinsider.

Period
The full calendar quarter July 1 – September 30, 2026 (Q3 2026). The data is refreshed every quarter.
Brands
The leading global Fashion & Luxury brands and their official accounts on Instagram, TikTok, Facebook, X and YouTube. A brand counts as present on a platform if it posted there at least once in the period.
Engagements
Likes, comments and shares or reposts on a post, plus saves where the platform reports them.
Engagement rate
A post's engagements divided by the profile's followers at the time of the post, times 100. Averages are the mean across posts. Posts with an engagement rate above 100% are excluded as data errors.
Per-brand figures
Averages and medians are computed across the brands that posted in the period. A brand's engagement rate needs at least 10 posts.
Platform figures
Platform figures are shown only when at least 5 brands posted on that platform.
Breakdowns
The platform and format charts show each slice's share of all the industry's posts and engagements. Formats are grouped across platforms: Reels and videos count as Video, carousels and albums as Carousel.
Observations
The observations are written by AI from this report's numbers.