The benchmark at a glance
- Beverages brands that posted
- 20Brands
- Followers per brand
- 11.3MAvg.Median 640k
- Engagements per brand
- 5.93MAvg.Median 37.4k
- Engagement rate per brand
- 0.33%Avg.Median 0.21%
Top 10 Beverages brands
Sort by any column. Q3 2026, across all platforms.
| Rank | Brand | ||||
|---|---|---|---|---|---|
| 01 |  Red BullPosted on Facebook, Instagram, TikTok and YouTube | 107M | 104M | 1,032 | 0.41% |
| 02 |  Monster EnergyPosted on Facebook, Instagram, TikTok, X and YouTube | 47M | 11.6M | 409 | 0.27% |
| 03 |  PepsiPosted on Facebook, Instagram and YouTube | 36.7M | 14.4k | 41 | 0.22% |
| 04 | Coca ColaPosted on Instagram, TikTok and YouTube | 13.6M | 392k | 318 | 0.032% |
| 05 |  Mountain DewPosted on Facebook, TikTok, X and YouTube | 9.35M | 1.57M | 487 | 0.29% |
| 06 |  AriZona Iced TeaPosted on Facebook, Instagram and X | 3.77M | 450k | 171 | 0.53% |
| 07 |  Rockstar EnergyPosted on Facebook, TikTok and YouTube | 3.62M | 324k | 91 | 0.61% |
| 08 |  GatoradePosted on Instagram, TikTok, X and YouTube | 2.58M | 534k | 99 | 0.55% |
| 09 | NespressoPosted on TikTok | 461k | 25.5k | 28 | 0.20% |
| 10 |  CELSIUSPosted on Facebook | 199k | 2.57k | 44 | 0.029% |
Standout posts across the benchmark
The Beverages posts with the most engagements in Q3 2026, on any platform.
Reels on Facebook, Aug 5RedBull⭐️⭐️⭐️⭐️⭐️ for that first dismount 🚲: Danny MacAskill 📍: Red Bull UK
6,640,677 engagements View post (opens in a new tab)
Reels on Facebook, Jul 29RedBullDanny MacAskill is balance in human form ⚖️ 🤝: Red Bull Bike 📍: Red Bull UK
3,912,241 engagements View post (opens in a new tab)
Reels on Facebook, Aug 10RedBullstraight through the gap 👏 🚴: Matt Jones
3,723,699 engagements View post (opens in a new tab)
Platform breakdown
Averages per platform for Beverages brands in Q3 2026.
| Metric | TikTok | X | YouTube | ||
|---|---|---|---|---|---|
| Avg. engagement rate per post | 0.67% | 0.63% | 0.14% | 0.24% | 0.52% |
| Avg. posts per brand per week | 4.9 | 3.6 | 8.6 | 4.2 | 3.9 |
| Brands present on the platform | 9 | 7 | 9 | 5 | 12 |
Brands present on the platform: brands that posted at least once on the platform in Q3 2026 (July 1 – September 30, 2026).
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What worked on each platform
Where the Beverages engagements came from in Q3 2026, next to where brands posted.
| Platform | Engagements | Posts |
|---|---|---|
| 68.2% | 35.9% | |
| YouTube | 17.9% | 22% |
| 9.9% | 20.7% | |
| TikTok | 3.7% | 11.7% |
| X | 0.3% | 9.8% |
| Format | Engagements | Posts |
|---|---|---|
| Video | 97.3% | 72.8% |
| Carousel | 1.9% | 6.7% |
| Image | 0.5% | 6.8% |
| Text | 0.4% | 11.4% |
| Link | 0% | 0.3% |
Observations
Written by AI from this report's data.
Facebook generated 68.2% of engagement from 35.9% of posts, making it the largest source of engagement across platforms. Video stood out across formats, accounting for 97.3% of engagement from 72.8% of posts.
- Facebook was where brands posted most, with 35.9% of posts, and it also generated the most engagement at 68.2%. YouTube contributed 17.9% of engagement from 22% of posts, while Instagram, TikTok, and X each drew a smaller share of engagement than of posts.
- Video accounted for 72.8% of posts across formats and generated 97.3% of engagement. Carousel, Image, and Text each contributed a greater share of posts than of engagement; for example, Text made up 11.4% of posts and 0.4% of engagement.
- On Facebook, Reels made up 73.1% of posts, and the platform’s top post was a RedBull Reel with 6,640,677 engagements.
How we calculate this
Every figure in this report comes from public social media data, collected by Socialinsider.
- Period
- The full calendar quarter July 1 – September 30, 2026 (Q3 2026). The data is refreshed every quarter.
- Brands
- The leading global Beverages brands and their official accounts on Instagram, TikTok, Facebook, X and YouTube. A brand counts as present on a platform if it posted there at least once in the period.
- Engagements
- Likes, comments and shares or reposts on a post, plus saves where the platform reports them.
- Engagement rate
- A post's engagements divided by the profile's followers at the time of the post, times 100. Averages are the mean across posts. Posts with an engagement rate above 100% are excluded as data errors.
- Per-brand figures
- Averages and medians are computed across the brands that posted in the period. A brand's engagement rate needs at least 10 posts.
- Platform figures
- Platform figures are shown only when at least 5 brands posted on that platform.
- Breakdowns
- The platform and format charts show each slice's share of all the industry's posts and engagements. Formats are grouped across platforms: Reels and videos count as Video, carousels and albums as Carousel.
- Observations
- The observations are written by AI from this report's numbers.