The benchmark at a glance
- Automotive brands that posted
- 58Brands
- Followers per brand
- 9.69MAvg.Median 1.72M
- Engagements per brand
- 1.52MAvg.Median 39.6k
- Engagement rate per brand
- 0.20%Avg.Median 0.16%
Top 10 Automotive brands
Sort by any column. Q3 2026, across all platforms.
| Rank | Brand | ||||
|---|---|---|---|---|---|
| 01 |  BMW GroupPosted on Facebook, Instagram, TikTok, X and YouTube | 77M | 28.7M | 685 | 0.31% |
| 02 |  LamborghiniPosted on Facebook, Instagram, TikTok, X and YouTube | 60.3M | 12.8M | 297 | 0.25% |
| 03 |  Porsche AGPosted on Facebook, Instagram, TikTok, X and YouTube | 55.1M | 22.9M | 484 | 0.46% |
| 04 |  VolkswagenPosted on Facebook, Instagram, TikTok and YouTube | 46.7M | 1.58M | 427 | 0.12% |
| 05 |  ToyotaPosted on Facebook, Instagram, TikTok, X and YouTube | 38.7M | 3.02M | 875 | 0.21% |
| 06 |  JaguarPosted on Facebook and Instagram | 32.6M | 68.1k | 9 | – |
| 07 |  Nissan Motor CorporationPosted on Facebook, Instagram, TikTok and X | 31M | 655k | 202 | 0.17% |
| 08 |  ChevroletPosted on Facebook, Instagram, TikTok and YouTube | 27.1M | 380k | 130 | 0.10% |
| 09 |  Mercedes-BenzPosted on Facebook and YouTube | 25.8M | 1.14M | 319 | 0.022% |
| 10 |  Aston MartinPosted on Facebook, Instagram, TikTok, X and YouTube | 23M | 9.06M | 348 | 0.93% |
Standout posts across the benchmark
The Automotive posts with the most engagements in Q3 2026, on any platform.
Video on TikTok, Jul 20
bmwsunset at HQ just hits different 🌇 #BMW #THEi5 #5SERIES BMW i5 xDrive40 Sedan. Mandatory information according to German law 'Pkw-EnVKV' based on WLTP: energy consumption combined
1,378,380 engagements View post (opens in a new tab)
Video on TikTok, Aug 6
Aston Martin😮💨 Valiant. Valkyrie AMR Pro. #AstonMartin #Valiant #ValkyrieAMRPro
1,061,275 engagements View post (opens in a new tab)
Video on TikTok, Jul 23bmwPOV: you walk past your childhood dream car #BMW #M3GTR #needforspeed
911,829 engagements View post (opens in a new tab)
Platform breakdown
Averages per platform for Automotive brands in Q3 2026.
| Metric | TikTok | X | YouTube | ||
|---|---|---|---|---|---|
| Avg. engagement rate per post | 0.31% | 1.19% | 0.088% | 0.12% | 0.17% |
| Avg. posts per brand per week | 6.8 | 3.4 | 4.8 | 4.5 | 2.4 |
| Brands present on the platform | 21 | 14 | 48 | 11 | 42 |
Brands present on the platform: brands that posted at least once on the platform in Q3 2026 (July 1 – September 30, 2026).
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What worked on each platform
Where the Automotive engagements came from in Q3 2026, next to where brands posted.
| Platform | Engagements | Posts |
|---|---|---|
| 70.8% | 25% | |
| TikTok | 20.3% | 8.4% |
| 7% | 40.3% | |
| YouTube | 1.2% | 17.5% |
| X | 0.6% | 8.8% |
| Format | Engagements | Posts |
|---|---|---|
| Carousel | 54.9% | 24% |
| Video | 42.3% | 54.4% |
| Image | 2.4% | 14.5% |
| Text | 0.2% | 1.9% |
| Link | 0.1% | 2.6% |
Observations
Written by AI from this report's data.
Automotive engagement in Q3 2026 was concentrated on Instagram, which generated 70.8% of engagement from 25% of posts. Carousel stood out across formats, accounting for 54.9% of engagement from 24% of posts.
- Facebook had the largest share of posts at 40.3%, but contributed 7% of engagement. Instagram generated the most engagement at 70.8% from 25% of posts, while TikTok also outperformed its posting share with 20.3% of engagement from 8.4% of posts.
- Carousel generated 54.9% of engagement from 24% of posts, the strongest format imbalance in its favor. Video made up 54.4% of posts but contributed 42.3% of engagement.
- On Instagram, Carousel represented 39.9% of posts and had a 0.399% average engagement rate, compared with Reels at 39.2% of posts and 0.225%. Instagram's top post was a BMW Image with 814,537 engagements.
How we calculate this
Every figure in this report comes from public social media data, collected by Socialinsider.
- Period
- The full calendar quarter July 1 – September 30, 2026 (Q3 2026). The data is refreshed every quarter.
- Brands
- The leading global Automotive brands and their official accounts on Instagram, TikTok, Facebook, X and YouTube. A brand counts as present on a platform if it posted there at least once in the period.
- Engagements
- Likes, comments and shares or reposts on a post, plus saves where the platform reports them.
- Engagement rate
- A post's engagements divided by the profile's followers at the time of the post, times 100. Averages are the mean across posts. Posts with an engagement rate above 100% are excluded as data errors.
- Per-brand figures
- Averages and medians are computed across the brands that posted in the period. A brand's engagement rate needs at least 10 posts.
- Platform figures
- Platform figures are shown only when at least 5 brands posted on that platform.
- Breakdowns
- The platform and format charts show each slice's share of all the industry's posts and engagements. Formats are grouped across platforms: Reels and videos count as Video, carousels and albums as Carousel.
- Observations
- The observations are written by AI from this report's numbers.