The benchmark at a glance
- Alcohol brands that posted
- 55Brands
- Followers per brand
- 1.6MAvg.Median 260k
- Engagements per brand
- 72.2kAvg.Median 11.7k
- Engagement rate per brand
- 0.57%Avg.Median 0.23%
Top 10 Alcohol brands
Sort by any column. Q3 2026, across all platforms.
| Rank | Brand | ||||
|---|---|---|---|---|---|
| 01 |  BudweiserPosted on Facebook, Instagram, X and YouTube | 15.2M | 163k | 198 | 0.29% |
| 02 |  Johnnie WalkerPosted on Facebook and YouTube | 14.1M | 1.77k | 29 | 0.034% |
| 03 |  SkolPosted on Facebook | 11.2M | 43 | 1 | – |
| 04 |  Stella ArtoisPosted on Facebook, Instagram, X and YouTube | 8.23M | 36.5k | 162 | 0.32% |
| 05 |  BaileysPosted on Facebook, Instagram and YouTube | 4.94M | 11.7k | 51 | 0.11% |
| 06 |  HennessyPosted on Facebook and Instagram | 4.46M | 115k | 122 | 0.097% |
| 07 |  Jameson Irish WhiskeyPosted on Facebook and Instagram | 4.27M | 28.5k | 58 | 0.13% |
| 08 |  BrahmaPosted on Facebook and X | 4.08M | 108k | 242 | 0.29% |
| 09 |  Coors LightPosted on Facebook, Instagram and YouTube | 2.95M | 145k | 87 | 0.49% |
| 10 |  AsahiPosted on Instagram, X and YouTube | 2.2M | 120k | 175 | 0.32% |
Standout posts across the benchmark
The Alcohol posts with the most engagements in Q3 2026, on any platform.
Image on Instagram, Jul 1
michelobultramx¡Quién como julianquinones33 y quién mejor que belindapop para entregar el Superior Player of the Match! 🏆🔥🇲🇽 #MéxicoVsEcuador
460,197 engagements View post (opens in a new tab)
Carousel on Instagram, Sep 7
belvederevodkaMONZA BY DAY. MILAN BY NIGHT. MICHELE MORRONE AT BELVEDERE GARAGE PARTY. Belvedere Vodka: The Official Vodka of Formula 1®️. f1 AFTER THE SPEED COMES THE SPECTACLE. #BelvedereVodka
170,471 engagements View post (opens in a new tab)
Reels on Instagram, Jul 20
michelobultra20 years. Six FIFA World Cups™. A legacy that lives on. Gracias, leomessi 20 años. Seis Copas Mundiales de la FIFA™. Un legado que vivirá para siempre. Gracias, Leo.
136,807 engagements View post (opens in a new tab)
Platform breakdown
Averages per platform for Alcohol brands in Q3 2026.
| Metric | X | YouTube | ||
|---|---|---|---|---|
| Avg. engagement rate per post | 0.96% | 0.033% | 0.20% | 0.38% |
| Avg. posts per brand per week | 2.9 | 2.7 | 6.2 | 0.9 |
| Brands present on the platform | 30 | 29 | 13 | 20 |
Brands present on the platform: brands that posted at least once on the platform in Q3 2026 (July 1 – September 30, 2026).
No TikTok figures for Q3 2026: fewer than 5 Alcohol brands posted there.
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What worked on each platform
Where the Alcohol engagements came from in Q3 2026, next to where brands posted.
| Platform | Engagements | Posts |
|---|---|---|
| 63.9% | 32.4% | |
| X | 27.5% | 29.7% |
| 4.8% | 29% | |
| YouTube | 3.7% | 6.9% |
| TikTok | 0% | 2% |
| Format | Engagements | Posts |
|---|---|---|
| Image | 39.7% | 29.3% |
| Video | 32.9% | 42.3% |
| Carousel | 16.9% | 13.2% |
| Link | 6.9% | 2.9% |
| Text | 3.5% | 11.9% |
| Other | 0.2% | 0.4% |
Observations
Written by AI from this report's data.
Instagram generated 63.9% of Alcohol’s engagement from 32.4% of its posts, making it the clearest platform standout. Across formats, Image drew 39.7% of engagement from 29.3% of posts, while Video accounted for the largest share of posts at 42.3%.
- Instagram contributed 63.9% of engagement from 32.4% of posts. Facebook showed the reverse pattern, with 29% of posts generating 4.8% of engagement.
- Image generated 39.7% of engagement from 29.3% of posts, while Video generated 32.9% from 42.3%. Carousel also over-indexed, earning 16.9% of engagement from 13.2% of posts.
- On Instagram, Image had the highest average engagement rate among its formats at 1.055%, compared with 0.913% for Reels and 0.944% for Carousel.
How we calculate this
Every figure in this report comes from public social media data, collected by Socialinsider.
- Period
- The full calendar quarter July 1 – September 30, 2026 (Q3 2026). The data is refreshed every quarter.
- Brands
- The leading global Alcohol brands and their official accounts on Instagram, TikTok, Facebook, X and YouTube. A brand counts as present on a platform if it posted there at least once in the period.
- Engagements
- Likes, comments and shares or reposts on a post, plus saves where the platform reports them.
- Engagement rate
- A post's engagements divided by the profile's followers at the time of the post, times 100. Averages are the mean across posts. Posts with an engagement rate above 100% are excluded as data errors.
- Per-brand figures
- Averages and medians are computed across the brands that posted in the period. A brand's engagement rate needs at least 10 posts.
- Platform figures
- Platform figures are shown only when at least 5 brands posted on that platform.
- Breakdowns
- The platform and format charts show each slice's share of all the industry's posts and engagements. Formats are grouped across platforms: Reels and videos count as Video, carousels and albums as Carousel.
- Observations
- The observations are written by AI from this report's numbers.