FREE TikTok audit
Insights that allow you to allocate time and budget more effectively
If you want more historical data, sign up for a FREE 14-day trial (no credit card required!) and identify your most liked TikTok post in the last 12 months.
*this analysis only takes into consideration data for the last 30 days.
FREE social media audit
How to analyze your TikTok performance with Socialinsider
Socialinsider’s social media analytics allow you to measure and compare social media performance against competitors and industry peers.
Start by creating a trial account
Connect the profiles you manage
Select the time frame you want to analyze
See your best-performing content types and themes
Analyze your TikTok performance
Easily analyze and track your TikTok metrics, conduct audits, and perform TikTok competitor analysis with Socialinsider.
FAQs about TikTok audit
Got a question? We've got answers.
How to conduct a TikTok audit
A TikTok audit is a comprehensive review of your TikTok presence, designed to evaluate your performance, identify strengths and weaknesses, and optimize your strategy for better results. Here’s a step-by-step checklist:
1. Define your goals and scope
- Clarify why you’re conducting the audit. Are you aiming to boost engagement, increase followers, or refine your content strategy?
- Set specific, measurable objectives. For example, “Increase engagement rate by 10% in the next quarter” is more actionable than “get more visibility”.
2. Collect key data
- Gather analytics on follower growth, engagement rates (likes, comments, shares), video views, hashtag performance, and posting frequency.
- TikTok’s built-in analytics is a good start, but data is limited; using third-party social media analytics platforms like Socialinsider can help uncover more in-depth insights.
3. Assess your TikTok profile
- Review your profile picture, bio, and branding for consistency and clarity.
- Ensure your bio includes a strong call-to-action (CTA) and relevant links (e.g., website, Instagram, YouTube).
- Check that pinned posts and playlists are up-to-date and reflect your brand’s priorities.
4. Audit your followers and engagement
- Analyze follower growth trends and identify any sudden spikes or drops.
- Check for fake or inactive followers, as they can skew your engagement metrics.
- Identify influencers or engaged followers who could be valuable for partnerships.
- Calculate your engagement rate using the formula: Engagement Rate = (Post Interactions / Followers) x 100
- Compare engagement across different content types to see what resonates most.
5. Review content performance
- Analyze top-performing and underperforming videos based on views, engagement, and shares.
- Examine content formats (e.g., trends, challenges, tutorials), topics, and audio choices.
- Look for patterns in what works and what doesn’t—don’t focus only on the wins; learn from underperformers too.
- Evaluate your publishing cadence and timing for consistency and optimal reach.
6. Conduct hashtag and trend analysis
- Review which hashtags drive the most engagement and reach.
- Identify emerging trends and adapt your content to capitalize on them. - Benchmark your performance against competitors and industry leaders using third-party social media analytics platforms like Socialinsider to spot new opportunities.
7. Identify opportunities and make recommendations
- Summarize strengths, weaknesses, and actionable insights.
- Recommend changes to content strategy, posting schedule, or audience targeting.
- Set benchmarks for future audits and track progress over time.
8. Leverage tools and AI (optional)
- Consider using AI-powered audit tools to automate data collection and analysis, saving time and providing deeper insights.
- Social media audit platforms can help monitor mentions, sentiment, influencer engagement, and more.
1. Define your goals and scope
- Clarify why you’re conducting the audit. Are you aiming to boost engagement, increase followers, or refine your content strategy?
- Set specific, measurable objectives. For example, “Increase engagement rate by 10% in the next quarter” is more actionable than “get more visibility”.
2. Collect key data
- Gather analytics on follower growth, engagement rates (likes, comments, shares), video views, hashtag performance, and posting frequency.
- TikTok’s built-in analytics is a good start, but data is limited; using third-party social media analytics platforms like Socialinsider can help uncover more in-depth insights.
3. Assess your TikTok profile
- Review your profile picture, bio, and branding for consistency and clarity.
- Ensure your bio includes a strong call-to-action (CTA) and relevant links (e.g., website, Instagram, YouTube).
- Check that pinned posts and playlists are up-to-date and reflect your brand’s priorities.
4. Audit your followers and engagement
- Analyze follower growth trends and identify any sudden spikes or drops.
- Check for fake or inactive followers, as they can skew your engagement metrics.
- Identify influencers or engaged followers who could be valuable for partnerships.
- Calculate your engagement rate using the formula: Engagement Rate = (Post Interactions / Followers) x 100
- Compare engagement across different content types to see what resonates most.
5. Review content performance
- Analyze top-performing and underperforming videos based on views, engagement, and shares.
- Examine content formats (e.g., trends, challenges, tutorials), topics, and audio choices.
- Look for patterns in what works and what doesn’t—don’t focus only on the wins; learn from underperformers too.
- Evaluate your publishing cadence and timing for consistency and optimal reach.
6. Conduct hashtag and trend analysis
- Review which hashtags drive the most engagement and reach.
- Identify emerging trends and adapt your content to capitalize on them. - Benchmark your performance against competitors and industry leaders using third-party social media analytics platforms like Socialinsider to spot new opportunities.
7. Identify opportunities and make recommendations
- Summarize strengths, weaknesses, and actionable insights.
- Recommend changes to content strategy, posting schedule, or audience targeting.
- Set benchmarks for future audits and track progress over time.
8. Leverage tools and AI (optional)
- Consider using AI-powered audit tools to automate data collection and analysis, saving time and providing deeper insights.
- Social media audit platforms can help monitor mentions, sentiment, influencer engagement, and more.
Ready to improve your social media strategy with real-time insights?
Get strategic insights, analyze the social performance across all channels, compare metrics from different periods and download reports in seconds.