FREE Facebook audit

A Facebook audit is a systematic review of a Facebook business page’s profile, content, analytics, and overall strategy. The goal is to assess how well the page is performing, ensure all information is accurate and up-to-date, and identify opportunities for improvement. This process helps brands stay on track with their marketing objectives, maintain brand consistency, and optimize their Facebook presence for better engagement and results.

Auditing a Facebook page involves several key steps:

- Set goals and identify KPIs: Start by clarifying your objectives for the page (e.g., increasing engagement, driving website traffic) and defining measurable key performance indicators (KPIs) to track progress.

- Review your profile and branding: Ensure your profile is complete and up-to-date. Check that your profile picture, cover photo, and About section reflect your brand accurately. Make sure all contact information, website links, and call-to-action (CTA) buttons are correct and relevant. - Analyze your content strategy: Evaluate your posting patterns, content types, and frequency. Use third-party social media analytics platforms like Socialinsider to identify which posts perform best and which formats (images, videos, stories) resonate with your audience. Assess if your content aligns with your brand and goals.

- Measure engagement and audience: Review engagement metrics such as likes, comments, shares, and reach. Analyze your audience demographics and growth trends to ensure you’re reaching your target market.

- Check community management: Assess how you handle comments, messages, and interactions with followers. Ensure you respond promptly and maintain a consistent brand voice.

- Evaluate advertising efforts: If you run Facebook ads, review your ad performance, targeting, and alignment with landing pages. Check for regular A/B testing and ongoing optimization.

- Benchmark against competitors: Use third-party social media analytics platforms such as Socialinsider to compare your page’s performance and content with competitors to identify areas for improvement and differentiation.

- Create an action plan: Summarize findings and develop a prioritized plan to address weaknesses, leverage strengths, and adjust your strategy as needed.