Germany Retail Referencias

Descubre informes de benchmark en redes sociales para marcas en Germany Retail

R

Retail

8 Marcas

0.51Engagement icon
Promedio de tasa de engagement
PhotoLikes icon
Contenido principal (por tasa de engagement).
2.54Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Focus on increasing engagement within the Retail sector by analyzing successful campaigns of other industries with higher engagement rates, such as FMCG — Beverages and FMCG — Food.

Tailor marketing strategies to resonate specifically with the German retail audience, leveraging localized content and promotions.

Consider cross-promoting with high-engagement sectors like FMCG or Sports to boost visibility and engagement within the retail market.

Recomendaciones clave.

Promedio de tasa de engagement por plataforma.

Leverage TikTok as the primary platform for retail marketing in Germany, given its significantly higher engagement rate, especially with video content.

Focus on creating engaging video content tailored for TikTok, YouTube, and Instagram to maximize reach and resonance within the retail sector.

Consider diversifying content strategies across Facebook and Twitter, but prioritize video formats to align with audience preferences and boost engagement.

Recomendaciones clave.

Principales tipos de contenido en canales multicanal.

Focus on TikTok for retail marketing in Germany due to its high engagement rate of approximately 1.17, especially with video content.

Leverage YouTube and Instagram to complement TikTok campaigns, emphasizing video content to maximize reach and engagement.

Consider reducing investment in Facebook and Twitter for retail content, as their engagement rates are significantly lower, with Twitter showing the least engagement.

Top Content Type
Avg. Engagement Rate
TikTok
Video
1.17
YouTube
Video
0.51
Instagram
Video
0.31
Facebook
Photo
0.18
Twitter
Text
0.04

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