France Referencias del sector.

Descubre informes de benchmark en redes sociales para marcas en France

F

France

93 Marcas

0.52Engagement icon
Promedio de tasa de engagement
VideoLikes icon
Contenido principal (por tasa de engagement).
2.1Likes icon
Frecuencia promedio de publicaciones (por día).

Recomendaciones clave.

Insights de desempeño del sector.

Focus marketing efforts on the Sports and Finance & Banking sectors, as they exhibit higher engagement rates in France, indicating strong resonance with local audiences.

Tailor creative campaigns for the FMCG — Beverages, FMCG — Food, and Hospitality & Hotels sectors, leveraging localized messaging to enhance engagement within these categories.

Analyze successful brands within these high-performing sectors to identify creative strategies and messaging that resonate well with the French market, and adapt these insights into your own campaigns.

Recomendaciones clave.

Insights de rendimiento de la plataforma.

Focus your marketing efforts on TikTok in France, as it exhibits the highest engagement rate, especially with video content, indicating a strong audience resonance.

Enhance your Instagram video campaigns, leveraging its popularity for engaging visual content to further boost engagement in the French market.

Maintain a minimal yet strategic presence on YouTube, optimizing your video content for the platform's audience to gradually increase engagement in France.

Recomendaciones clave.

Insights sobre el rendimiento del contenido.

Leverage TikTok's high engagement rate with video content in France by creating trendy and culturally relevant short videos to boost visibility and interaction.

Focus on Instagram video content strategies, adapting creative formats that resonate with French audiences, to capitalize on its strong engagement performance.

Continue investing in YouTube videos with localized content to maintain engagement, while exploring new interactive video formats suited for the French market.

Top Content Type
Avg. Engagement Rate
TikTok
Video
2.87
Instagram
Video
0.71
YouTube
Video
0.26
Facebook
Photo
0.17
Twitter
Text
0.07

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