CUSTOMER STORY

How WRONG saves time and impresses clients with data they haven’t seen before

With Vilhelms Meisters, Social Media Director at WRONG

Wrong
Company

WRONG is a digital creative agency based in Riga, Latvia. They currently have a team of 27 people – from creative directors and programmers to videographers and community managers. WRONG helps build brands on social media, working with some of the largest companies in Latvia.

Headquarter

Riga, Latvia

Results
  • Saved lots of time monthly with automated reports
  • Increased competitors analysis quality and efficiency
  • Obtained impressive research insights for new clients
Key Features Used

WRONG is a digital agency that is based in Riga, Latvia. They specialize in creative advertising, programming, digital strategy, social media, and UX. WRONG believes in simplicity and authenticity and strives to understand the needs and behaviors of their customers.

Their team consists of creative directors, programmers, videographers, and community managers. The tech department uses the newest frameworks and technologies, while the social media department uses engaging video storytelling to share clients’ life stories.

Vilhelms Meisters, Social Media Director at WRONG, walked us through how his team uses Socialinsider regularly and why it’s so important to choose a social media analytics tool that is complete, trustworthy, and in-line with your beliefs.

Challenge

  • Spent too much time on manual data processing
  • Relied on native apps which did not offer complete information
  • Used apps that focused only on one social media platform

Before using Socialinsider, WRONG was spending too long gathering data manually, which was very time consuming.

Not only that, but the agency was mainly using native apps, such as Facebook Insights or Instagram Insights, which can be a real struggle. Getting the right numbers, learning useful insights, and seeing the bigger picture takes a lot of effort and precious time.

“Before Socialinsider we were spending a lot of time sorting data manually – using tools like Facebook Insights or Instagram Insights. We still use data from the built-in platforms if necessary, but Socialinsider helps us to get a larger scope and context.”

Vilhelms Meisters, Social Media Director at WRONG

WRONG needed an all-in-one platform that could provide more in-depth results for their clients and compare them with the competition. Using a social media analytics tool like Socialinsider helped them save time and focus their energy on creative work.

“I would say that we chose Socialinsider because all other platforms I've tried are either too simple and focused on one social network/specific need or exactly the opposite – too bulky, too expensive, too hard to use and onboard.”

Vilhelms Meisters, Social Media Director at WRONG

The competitive advantages with Socialinsider

  • Gathering all the data in one unified dashboard
  • Personal approach and customizable features to adjust their needs
  • Data automation that allows to see the larger scope

Relying on native apps is hard work and requires a lot of patience and attention. Switching from tool to tool because they’re focused on only one platform, they’re too expensive, too hard to use, or too simple can be frustrating.

This is why WRONG turned to Socialinsider, an all-in-one social media analytics and reporting platform which managed to fulfill all their needs and expectations.

“I've worked with social media for the past 10+ years and tried a lot of platforms in the process – Socialinsider kind of succeeded to hit the sweet spot in between, giving us access to tools needed.”

Vilhelms Meisters, Social Media Director at WRONG

After trying out Socialinsider, WRONG decided it is exactly what they needed: a real partner. Vilhelms told us that he really appreciates Socialinsider’s personal approach and openness to dialogue. Every problem or question they have gets solved quickly. Who doesn’t love great customer support?

“Also, what I'm really happy about working with Socialinsider is the personal approach – if we get a problem or a question, it's always solved quickly”

Vilhelms Meisters, Social Media Director at WRONG

What WRONG likes most about Socialinsider is the fact that it offers data automation and thus helps them see the bigger picture. This key element not only allows WRONG to collect the data they need in a more efficient and rapid way, but it also gives them the advantage to stay on top of their competition when doing benchmarks or research for their new clients.

“For example, comparing the results on a monthly basis between competitors or allowing to track down campaign results through different social media platforms.”

Vilhelms Meisters, Social Media Director at WRONG

Results

  • Saved lots of time monthly with automated reports
  • Increased competitors analysis quality and efficiency
  • Obtained impressive research insights for new clients

Today, Socialinsider means less work for WRONG due to the implementation of the automated social media reports and the benefits of a unified dashboard.

The social media team at WRONG now saves a lot of time every month which was before wasted on manual data gathering.

“We definitely save time each month by not having to do a lot of data processing manually. We have a relatively large team for our market size and if each of the social media project managers saves a few hours per month of manual work, that's worth it!”

Vilhelms Meisters, Social Media Director at WRONG

WRONG uses Socialinsider on a monthly basis for reporting, but also for more complex work, like pitches or campaign reports.

A huge benefit Socialinsider brings to the table is the benchmarks feature, through which digital agencies like WRONG can compare the results of their clients with those of their competitors regularly.

This also helps them stay on top of their game when it comes to pitches or winning new clients, as it's easy to compare different brand social media performances using the Benchmarking.

“If we're starting to work with a new client or participate in a pitch, it's easy to compare different brands social media performance using Socialinsider.”

Vilhelms Meisters, Social Media Director at WRONG

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