How Think Jam simplified social media analytics across platforms

Think Jam is a creative and media agency that works with fast-moving brands, helping them navigate content strategy, performance analysis, and audience engagement across social platforms.

Operating in a landscape where trends shift quickly and clients expect sharp, data-backed recommendations, the team at Think Jam needs reliable social media insights—especially for platforms like TikTok—without relying on slow or fragmented tools.

Riley Genua, Associate Director, Social Intelligence at Think Jam, shared how Socialinsider helped him simplify social media analysis, access instant competitor and content insights, and turn complex data into clear, actionable direction for both internal teams and clients.

Challenge

• Missing TikTok and non-owned competitor data
• Too many tools with slow, complex workflows
• Time pressure made manual analysis unsustainable

Before adopting Socialinsider, Riley was working across multiple social analytics tools, many of which failed to support critical use cases—especially TikTok data. Even widely adopted platforms like Sprinklr couldn’t deliver the competitor and content insights he needed.

This became especially painful during time-sensitive audits and client work, where Riley needed fast, reliable data to validate hypotheses and support recommendations.

“You’d be shocked by how many social analytics tools do not support TikTok. Like, not even Sprinklr supports non-owned TikTok data.” 

Riley Genua, Associate Director, Social Intelligence at Think Jam

Because of these social media data gaps, Riley was forced to juggle tools, wait for slow dashboards to load, or abandon insights altogether—wasting time and mental bandwidth.

“The thought of breaking into another tool was kind of exhausting.”

Riley Genua, Associate Director, Social Intelligence at Think Jam

The competitive advantage with Socialinsider

• Instant access to TikTok and competitor data
• Automated content analysis with AI content pillars
• Fast, intuitive UI for quick insights

Socialinsider stood out immediately for two reasons: instant TikTok coverage and automated content analysis.

Unlike other tools, Socialinsider allowed Riley to add a brand and see competitor data populate instantly, without waiting days for dashboards to load or data to process.

“That’s when I realized you could just add a brand immediately, and the data would pop. You didn’t have to wait.”

Riley Genua, Associate Director, Social Intelligence at Think Jam

The Socialinsider’s AI-powered content pillars became a key differentiator—automating a process that previously required hours of manual tagging and analysis.

“Socialinsider is really the only tool that does this level of automated content analysis.”

Riley Genua, Associate Director, Social Intelligence at Think Jam

Just as importantly, the tool was fast and intuitive, making it easy to pull insights on demand without digging through complex workflows.

“You can pull data points really quickly. You don’t have to jump around to different screens, and it doesn’t take forever to load.”

Riley Genua, Associate Director, Social Intelligence at Think Jam

Results

• Cut content analysis time in half
• Pulled insights instantly without digging

With Socialinsider, Riley was able to move faster, validate insights with confidence, and reduce both analysis time and cognitive load.

Automated content pillars helped him quickly identify what audiences were responding to across TikTok and Instagram—cutting analysis time dramatically.

“Using those automated content pillars gave me direction. I was able to cut the time in half.”

Riley Genua, Associate Director, Social Intelligence at Think Jam

What began as a lightweight, personal subscription quickly became a go-to analytics tool, used multiple times a week for client work, audits, and ad-hoc requests.

“Any tool that can save myself or one of my analysts time—and brain space—I’m a big fan of.”

Riley Genua, Associate Director, Social Intelligence at Think Jam

Ultimately, Socialinsider replaced frustration and guesswork with immediate, actionable insights, helping Riley focus less on wrangling data and more on delivering value.

“You can glean insights almost immediately. With other tools, you really have to dig.” 

Riley Genua, Associate Director, Social Intelligence at Think Jam

Company Info & Headquarters

Company: Think Jam
Industry: Advertising Services
Headquarters: London, UK