How LS Electric gained a clear competitive view across social media

LS Electric is a global leader in industrial automation and power solutions, supporting large-scale manufacturing, energy, and infrastructure companies around the world.

As a technology-driven organization operating in a highly competitive B2B landscape, LS Electric’s marketing requires clear performance benchmarks, reliable social media data, and competitive insights that help the team understand where they stand—and where to focus next.

Aiden Lee, Marketing Manager at LS Electric, shared how Socialinsider helped him move away from manual reporting, introduce competitive benchmarking, and bring more structure and clarity to social media analysis across the organization.

Challenge

• Lack of visibility and competitor benchmarks
• Manual, time-heavy reporting
• Processes that didn’t scale with leadership expectations

When LS Electric began investing more seriously in social media, the marketing team quickly ran into a visibility problem. While content was being published consistently, there was no reliable way to understand how LS Electric’s performance compared to competitors—or whether their efforts were actually moving the needle.

At the time, social reporting relied heavily on manual checks, screenshots, and ad-hoc analysis, which made it difficult to answer basic strategic questions or provide leadership with a clear picture of progress.

“This company didn’t really have some kind of analysis tool without any strategy for the competitors.”

Aiden Lee, Marketing Manager, LS Electric

As LS Electric’s social presence grew, so did internal expectations. Leadership wanted clearer benchmarks, faster answers, and data they could trust—without the marketing team spending hours pulling information together by hand.

“We were basically doing everything manually, and it wasn’t scalable if we wanted to take social more seriously.”

Aiden Lee, Marketing Manager, LS Electric

The competitive advantage with Socialinsider

• Easy, no-friction competitor benchmarking
• Clear, visual performance comparisons
• Leadership-ready insights out of the box

Aiden started looking for a tool that could provide competitive benchmarking and clear social performance data without adding unnecessary complexity. Many platforms felt either too expensive, too broad, or overly complicated for what LS Electric actually needed.

Socialinsider stood out because it made competitor analysis simple, visual, and immediately useful—allowing Aiden to quickly see how LS Electric stacked up across platforms and over time.

“I just wanted to make sure that we had the best and most cutting-edge tools.”

Aiden Lee, Marketing Manager, LS Electric

Instead of building reports from scratch, Socialinsider gave Aiden ready-to-use benchmarks that helped turn social media data into insights leadership could easily understand and act on.

“It was much easier to see where we stood compared to competitors and explain that internally.”

Aiden Lee, Marketing Manager, LS Electric

Results

• Eliminated manual reporting with a clear competitive view
• Shifted focus from reporting to strategy and planning
• Enabled data-backed, easier stakeholder conversations

With Socialinsider in place, LS Electric moved away from manual reporting and gained a clear competitive lens on its social media performance. The marketing team could now track growth trends, engagement, and competitor activity with far less effort.

This shift allowed Aiden to focus more on strategy—using data not just to report on performance, but to inform content decisions and long-term planning.

“It gave us a much better understanding of what was actually working and what competitors were doing well.”

Aiden Lee, Marketing Manager, LS Electric

Most importantly, Socialinsider helped elevate social media conversations internally—turning gut feelings into data-backed discussions.

“Having those benchmarks makes the conversation much easier with stakeholders.”

Aiden Lee, Marketing Manager, LS Electric

Company Info & Headquarters

Company: LS Electric
Industry: Industrial Electronics & Automation
Headquarters: South Korea