CUSTOMER STORY

How Fashionbi spends 15% less time on reporting for top brands such as Versace and Gucci

With Yana Bushmeleva, COO and Partner at Fashionbi

Fashionbi
Company

Fashionbi is a data and insights company in the fashion & luxury industry. Fashionbi monitors the social media performances of 1,500+ brands in 90 countries, including some of the most famous brands across the EU, US, and Asia, such as Dolce and Gabbana, Gucci, Versace, Armani, and many more.

Headquarter

Milan, Hong Kong

Results
  • Spend 15% less time on social media reports
  • More time on insights and data analysis
  • A more efficient team
Key Features Used
  • Brand analytics
  • Social media reporting
  • Social media analytics

Fashionbi is a data and insights company in the fashion & luxury industry. They provide on-demand analysis and consultancy to 1500+ clients, including some of the most famous brands across the EU, US, and Asia.

We had a great talk with Yana, Chief Operating Officer and Partner at Fashionbi. Her specialties are trend analysis, digital strategy, and business planning, and she gave us a glimpse inside the incredible work that the team is doing.

We discovered that the team is busy with a lot of projects. To make their clients happy, the team at Fashionbi uses several data sources, and Socialinsider is there to help them make the work easier and more efficient.

Challenge

  • Building their own infographics
  • Create more in-depth social media reports
  • Spend too much time on manual work for analytics

Previously, the team was working on various social media platforms. The amount of work needed made them use both Socialinsider and Socialbakers for quite some time.

“For more than a year, we were using Socialbakers and Socialinsider simultaneously and completely switched to Socialinsider because of the high quality of service with more economical pricing.”

Yana Bushmeleva, COO and Partner at Fashionbi

Now, they use Socialinsider frequently to create social media reports for their clients. They can get all these results in just a matter of minutes - with just a few clicks, the reports are ready to be downloaded in any format.

The competitive advantages with Socialinsider

  • Professional and immediate support
  • Problem-solving team
  • Comprehensive social media analytics

Fashionbi chose Socialinsider as they found in this product the flexibility they needed to achieve their goals.

More than that, when the work gets overwhelming, the team knows that they can always rely on professional and immediate support.

“The best thing about Socialinsider is customer care. All our questions and requests are resolved almost immediately via online chat.”

Yana Bushmeleva, COO and Partner at Fashionbi

Since they started using our tool, they were happy to see that they could find a lot of dedication coming from our team.

Besides the great social media insights that they are gathering using Socialinsider, they appreciate a lot the customer care we provide. Each time they feel there is any type of help needed, they know they can immediately count on us.

“The data business requires precise calculations, and if we need to clarify a specific trend or a KPI, we can always rely on professional and immediate support.”

Yana Bushmeleva, COO and Partner at Fashionbi

Their team uses our tool frequently for social media analytics. This way, they can maximize their performance on social with a lot of comprehensive analytics.

“Depending on the project, we may use the Brands Analytics service on a daily/ weekly/ monthly basis. For example, during the Milan Fashion week, we were using Socialinsider 24/7.”

Yana Bushmeleva, COO and Partner at Fashionbi

Results

  • Spend 15% less time on social media reports
  • More time on insights and analysis
  • A more efficient team

With the help of Socialinsider, the team from Fashionbi became a lot more efficient. They have managed to save the time that was previously spent on data gathering. Socialinsider does that for them now.

“Our team became more efficient. We do not need to spend time on data gathering. Instead, we can focus on insights and analysis.”

Yana Bushmeleva, COO and Partner at Fashionbi

The manual work was tiresome, and they couldn’t find time for other important work as well. Considering that Fashionbi works with some of the most famous brands in the fashion and luxury industry, we can imagine that there is a lot of work that needs to be done.

Now, with our all-in-one platform, they can quickly achieve their goals and be more efficient during the process.

“Approximately, we tend to spend 15% less time on social media reports than we used to do.”

Yana Bushmeleva, COO and Partner at Fashionbi

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