Cut through the noise with top-notch TikTok analytics data

Discover advanced TikTok analytics that merges classical and innovative metrics. Achieve TikTok success with data-driven strategies.

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Socialinsider Analytics

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TikTok analytics tool

Analyze the TikTok data in one single dashboard

Discover TikTok data that offers in-depth insights. Understand your TikTok's performance by analyzing metrics such as video views, engagement rate, likes, comments, shares, and saves to optimize your content strategy. Improve your TikTok content and boost brand awareness with data-driven virality insights.

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TikTok historical data

Get TikTok historical data and analytics

Use Socialinsider's TikTok analytics platform to see how your KPIs have evolved over time. Discover if you’ve had any drops or spikes in views or engagement and the videos that triggered them. Monitor your TikTok analytics to identify potential algorithm changes and stay ahead of your competitors.

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"Socialinsider’s competitor analysis dashboard helped in Creating visibility on how we are performing in the market."

Victor Mukubvu, Digital Marketing Analyst at Mitsubishi Electric

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TikTok content insights

Analyze the TikTok content based on keywords or topics

Tag and group your TikTok videos based on different keywords or topics to understand what goes viral. Keep an eye on your TikTok analytics to understand what type of content your audience is attracted to. Track your TikTok content analytics to gain strategic insights on your best-performing posts for each TikTok campaign to improve your marketing game.

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What they say about us

  • Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm.

    Caitlin Duffy | Roisin Consulting

  • Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow.

    Declan Seachoy | Trades Union Congress

  • "Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market."

    Victor Mukubvu | Mitsubishi Electric

  • The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.

    Giuseppe Veturi | Havas Media Network

  • We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.

    Arnold Vieriu | Tribal Worldwide

  • With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.

    Yana Bushmeleva | Fashionbi

  • We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.

    Nick Radclyffe | CEO at Hype Lab

  • On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.

    Dorra Lunet | Hanging Gardens Agency

  • Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.

    Mohamed El-Daly | Create Media

  • Customer service has been one of my favourite features as well. You guys are just phenomenal. Your team is so responsive and very friendly and helpful. Which is not the norm.

    Caitlin Duffy | Roisin Consulting

  • Socialinsider helped us understand whether we're improving or decreasing especially compared to the other accounts that we follow.

    Declan Seachoy | Trades Union Congress

  • "Socialinsider allows for a competitor analysis that gives an insight to performance relative to the market."

    Victor Mukubvu | Mitsubishi Electric

  • The sentiment analysis is amazing for Instagram hashtags. This new social media listening dashboard helped me in long-term planning.

    Giuseppe Veturi | Havas Media Network

  • We are using this social media analytics dashboard for all our 40 social media clients. We can have all the performance data in one single place.

    Arnold Vieriu | Tribal Worldwide

  • With Socialinsider, our team became more efficient. We do not need to spend time on social media data gathering. Instead, we can focus on insights and analysis.

    Yana Bushmeleva | Fashionbi

  • We use Socialinsider for day-to-day social media insights if we need to outline any simple strategic changes or review the performance of certain social posts.

    Nick Radclyffe | CEO at Hype Lab

  • On average, a social media report for a brand requires 1 to 2 hours of work with Socialinsider, where it used to require a full day to gather the data.

    Dorra Lunet | Hanging Gardens Agency

  • Socialinsider has saved us more than $16k per year. It has enabled us to save time on monthly reports and complex long-term analyses.

    Mohamed El-Daly | Create Media

How to track TikTok engagement rate in Socialinsider

Sociainsider’s social media analytics, competitors analysis tools allow you to measure social media performance, run audits, and compare performance.

Step 1

Start by creating a trial account to Socialinsider

Step 2

Add your competitors and connect the profiles you manage

Step 3

Get all the engagement metrics for any TikTok business account

Step 4

Compare your performance against your top competitors

Step 5

Perform a cross-channel analysis to evaluate your TikTok performance.

TikTok

Get competitive insights and explore social media analytics metrics

Competitor analysis and benchmarks

Competitor analysis and benchmarks

Perform a detailed competitor analysis to gain insights on industry trends and best practices.

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Social media analytics and reports

Social media analytics and reports

Get the best social media dashboard to analyze your social media performance and gain a competitive advantage

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Posts tagging

Posts tagging

Automatically tag social media posts based on keywords or topics. Get insights about different content pillars’ performance and optimize your strategy based on the results.

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Social media data integration

Social media data integration

Leverage large social media data sets to add more value to your products and increase your business.

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Frequently Asked Questions

Got a question? We've got answers.

What metrics should I track to measure the performance of my TikTok videos?

To effectively measure the performance of your TikTok videos, focus on tracking metrics that capture reach, engagement, conversions, and brand growth. Start by monitoring your video views and reach to understand how widely your content is being distributed and the size of the audience you’re connecting with. Engagement metrics such as likes, comments, shares, and average watch time are essential for gauging how your audience interacts with and values your content. TikTok’s completion rate can reveal how compelling and well-structured your videos are, as higher rates indicate viewers are staying until the end.

For conversions and brand growth, pay attention to profile visits, click-throughs on links, follower increases tied to specific videos, and any actions that align with your business objectives, such as site visits or product inquiries. To begin benchmarking your performance, start tracking these metrics over time to establish your own historical averages and identify trends. As you build your own baseline, expand your analysis by comparing your metrics with direct competitors and industry peers. Social media analytics tools like Socialinsider and resources such as the Socialinsider Global Brand Benchmark Directory can help you benchmark your performance against other brands in your sector and region. This comprehensive approach allows you to identify which content strategies and formats drive the most impact and provides a clear path for continuous improvement.

How does TikTok count video views and engagement?

TikTok counts a video view the moment your video starts playing, even if the viewer only watches for a brief second and does not interact. Every automatic play, scroll, or replay counts as a new view, regardless of whether the viewer finishes watching the video or repeats the playback. Repeated views by the same user will each be counted as individual views, which makes the view count a measure of total exposures rather than just unique viewers.

Engagement on TikTok includes actions like likes, comments, shares, and favorites, as well as profile visits and link clicks stemming from the video. These interactions are all tracked and summed to reflect total engagement. The engagement rate is typically calculated by dividing the total number of engagements by either total views or followers, then multiplying by 100 to get a percentage—giving you a sense of how actively your audience is responding relative to your reach.

What is a good engagement rate for TikTok videos?

The average TikTok engagement rate is 4.9%, though the ideal range can vary based on your audience size, content niche, and the norms of your industry. Smaller or more highly engaged accounts may see rates above this range, while accounts with larger followings often experience slightly lower percentages. To determine what’s good for your own brand, regularly monitor your engagement rates across multiple videos and track how they trend over time. As you look to benchmark your performance, start comparing these metrics against direct competitors and industry peers. Social media analytics tools like Socialinsider and the Socialinsider Global Brand Benchmark Directory offer resources to help you measure your results in context, ensuring you identify opportunities to refine your TikTok strategy and maintain a competitive edge.

Why are my TikTok analytics different from third-party analytics tools?

TikTok analytics and third-party analytics tools can show different results due to variations in how each platform collects, processes, and presents data. TikTok provides native analytics directly from the app, often with real-time updates and specific data definitions, such as what constitutes a view or an engagement. Third-party tools, on the other hand, pull data from TikTok’s API, which can introduce delays, data sampling, or inconsistencies, especially if TikTok updates its metrics or features before third-party tools can adapt.

Differences in metric definitions are also common. For example, the way views, engagement rates, or particular types of interactions are counted and reported may vary between platforms. Privacy restrictions, account type limitations, and data access permissions can further impact what third-party tools are able to collect and display. If you’re seeing discrepancies in specific metrics or between certain videos, understanding the time frame, filters, and definitions each platform uses is helpful.

Are you ready to skyrock your TikToks?

Run TikTok audits, get competitors' data and insights, and focus on creating viral TikToks. Analyze any public TikTok profile and get real-time insights.

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