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[Insider Insights Podcast] The Importance of Building a Brand Strategy

Insider Insights Podcast

Contents:

[Insider Insights Podcast] The Importance of Building a Brand Strategy

In this episode, we'll learn about the power of brand strategy from Nicole Hatherly.

Nicole is a leading global brand, profile strategist, profile specialist, content and network expert, international keynote speaker, writer.

She has over 26 years of experience delivering award-winning brand, marketing, and content strategies for iconic and international brands and influential thought leaders.

Nicole will tell us how to define the brand strategy; she will explain what to consider when creating your brand strategy, translating your brand's identity into social media content and much more.


Listen to this podcast on:

Building a Brand Strategy in 2021

On this episode, you’ll learn:

  • The definition of brand strategy
  • What are the fundamental components for any brand to be successful?
  • What are the most common mistakes companies make regarding their brand strategy?
  • How do you ensure that customers can recognize your brand on social media?


What to listen for:

  • [0:00] Introduction
  • [2:50] How did you start your career?
  • [4:00] What’s the most essential aspect of your role?
  • [6:07] How would you define a brand strategy?
  • [8:28] What are the fundamental components for any brand to be successful?
  • [11:35] What are the most common mistakes companies make regarding their brand strategy?
  • [19:00] Let's talk about Clubhouse
  • [21:00] Let's talk about budgets
  • [22:00] What brands should consider before starting a strategy, like creating the logo and choosing a brand image?
  • [25:00] How do you ensure that customers can recognize your brand on social media?
  • [35:42] Three things about creating a brand strategy

Resources:

Nicole Hatherly website

Nicole Hatherly on social media

Persona map by Nicole

Brand personality spectrum by Nicole

Related articles:

Maria Ganta

Maria Ganta

Online Marketing Expert @ Socialinsider

I'm a longtime fan of everything social; I love digging into data and showing brands how to use data to boost social media engagement. I can talk for hours about social media.

[Insider Insights Podcast] The Importance of Building a Brand Strategy